Jana Baumann

Driving enterprise-wide customer data unification and activation at Mercedes-Benz. Responsible for strategy, governance, architecture alignment, and value realization of Data 360 across Sales, Service, and Marketing ecosystems.

Core responsibilities:
• Own the end-to-end Data 360 product roadmap and backlog
• Define target architecture and integration strategy across CRM, Marketing Cloud, Perso

- Supporting the cross-market transformation of legacy CRM and marketing systems towards a Salesforce-based architecture
- Coordinating workshops with business and technical stakeholders to align system capabilities with customer data strategy, segmentation models, lead management processes, and campaign orchestration
- Managing stakeholder communication
- Facilitating alignment between technical

- Leading the Agentforce community to connect stakeholders working on AI-driven Salesforce Agent use cases and PoCs
- Driving cross-functional alignment, accelerating SF AI adoption, and fostering innovation across the CRM landscape

- Leading global harmonization and standardization of CRM using industry-specific cloud products
- Defining product blueprint vision, timelines, and solution intent
- Managing product capabilities, prioritization, and solution backlog using SAFe methodology
- Aligning scope, timelines, and deliverables with global stakeholders
- Guiding Solution Train to meet functional, technical, and business ne

- Led Project and Business Architecture for industry specific cloud solutions
- Aligned Marketing technologies system architecture and business process definition

▪ CRM Integration - Product Owner & Project Lead (Mercedes-Benz Bank)
- Led Salesforce CRM data integration in Europe and Germany
- Managed business and IT analysts and external suppliers team to meet project timelines
- Reported project status to BU and IT management, covering budget, risks, and business issues
- Coordinated roll-out strategy and use case implementation for European markets

- Led EUR KPI tracking to measure strategic performance at market and regional levels
- Supported and consulted EUR markets in strategy development and execution through workshops and regular communication
- Ensured alignment between global, functional, and European strategies
- Prepared strategic analyses and presentations for top management decision-making

Master studies in Public Economics and Administration.

ERASMUS - student exchange programme

ERASMUS student exchange programme in International Business with a focus on Eastern Europe.

Bachelor's degree in European Economy.