Open to opportunities

Dinora Agraz

@dinoraagraz

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Marketing & Communications Lead

Germany

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What I'm looking for

Looking for a challenging role that leverages my marketing expertise to drive business growth and innovation, with a focus on research, literature, and the great outdoors.

Experience across four continents has sharpened my ability to understand distinct stakeholder needs and foster high-performing multicultural teams. I've turned a nascent e-mobility brand into a recognized name, secured €3M in investment funding, managed co-marketing with industry giants, and led ROI campaigns that expanded in 4 global regions. While data drives my decisions, I never forget that even in B2B Marketing, behind every business decision stands a person seeking genuine connection and trust.

Experience

Work history, roles, and key accomplishments

Current

Freelance Product & Marketing Consultant

Current

Various Clients

Jan 2024 - Present (1 year 6 months)

Developed comprehensive brand and marketing campaigns for various clients, focusing on creating compelling content and conducting market research to drive customer engagement and brand awareness.

Brand Development Marketing Strategy Content Creation Market Research Campaign Development Client Management Digital Marketing Product Messaging Value Proposition Creative Writing

Senior Marketing Manager

ONOMOTION GMBH

Jul 2020 - Jan 2023 (2 years 6 months)

Led the marketing strategy for a scale-up, implementing a multi-channel content strategy that significantly increased brand recognition and market presence. Oversaw partnerships and managed editorial planning, contributing to substantial lead generation and brand growth.

Content Strategy Brand Development Digital Marketing Partnership Management SEO Campaign Management Team Leadership Market Research Social Media Management Copywriting

Campaign and Product Marketing Manager

CENTOGENE AG

Jan 2017 - Apr 2019 (2 years 3 months)

Directed multi-channel digital campaigns for genetic testing launches across five regions. Developed sales collateral and optimized production workflows to enhance customer acquisition and brand positioning.

Campaigns Product Positioning Workflow Optimization Budgeting Digital Production Team Leadership Market Analysis Creative Direction CRM

Marketing Manager

HAY HOUSE PUBLICATIONS

Mar 2015 - Feb 2016 (11 months)

Managed the rollout of an affiliate program and online course campaigns, significantly increasing profits. Oversaw paid media placements and collaborated with design teams to produce effective marketing materials.