At omnichannel24, I connect CRM platforms such as Salesforce and Veeva with Adobe Experience Platform, Journey Optimizer, and internal data systems to create identity-safe, consent-driven Unified Customer Profiles for regulated industries.
I take projects from maturity assessments and target architectures through to cross-channel journeys running in production. I also build enablement into engagements so teams can operate their systems in-house.
Since 2021, I’ve provided campaign engineering and MarTech consulting for Bristol Myers Squibb across 10+ international markets. I handled regulated email campaigns from content briefing through MLR approval to deployment, and contributed to work associated with +300% organic visibility and +28% ROAS.
At Consors Finanz BNP Paribas, I advised on Adobe Experience Platform architecture, designing XDM schemas with 65+ custom attributes and supporting customer identity, data integration, and governance work.
