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Asmita Goel

@asmitagoel

CRM Manager at IU Internationale Hochschule who reduced pre-admission churn by 4 percentage points with a personalized welcome campaign.

Germany

Message

At IU Internationale Hochschule, I manage marketing and communications across the international student lifecycle, from awareness through graduation. I reduced pre-admission churn by 4 percentage points with a personalized welcome campaign using generative AI.

At Crocs, I revised pricing and discount strategy, contributing to higher pages per session and an improved conversion rate. I also commissioned a MarTech platform whose AI-powered recommendation engine achieved 42X ROI.

I co-founded El Schatteler Lifestyle, a D2C fashion brand, and handled its go-to-market strategy. We profitably scaled to 2,000 customers in the first year and sold the business to an institutional investor in 2021.

Experience

Work history, roles, and key accomplishments

Current

CRM Manager - International

Current

IU Internationale Hochschule

Jun 2023 - Present (3 years 4 months)

Owns and manages marketing and communication throughout the lifecycle of international students, from awareness to graduation. Drove acquisition of 17,000+ marketing qualified leads and reduced pre-admission churn by 4 percentage points through personalized campaigns.

CRM Marketing Automation Generative AI Power BI Campaign Management Lead Generation Churn Reduction Student Records Lifecycle Management

Marketing Specialist

Crocs

Mar 2021 - Apr 2022 (1 year 1 month)

Overhauled customer experience, introduced new tools and technology, and managed performance marketing and end-to-end go-to-market. Achieved 42X ROI with commissioning a MarTech platform and improved conversion rates through personalized strategies.

Performance Marketing Martech Personalization ROI Optimization Customer Experience Go To Market Strategy Email Marketing

Co-Founder

El Schatteler Lifestyle

Jan 2019 - Mar 2021 (2 years 2 months)

Co-founded a D2C retail startup and handled go-to-market strategy, scaling to 2,000 customers in the first year. Scaled to 8X+ return on ad spend and exited at a valuation of 7x net earnings.

entrepreneurship Go To Market Strategy Digital Marketing Facebook Ads Instagram Ads Vendor Management Referral Programs

Market Planning Manager

Puma

Jun 2017 - Nov 2018 (1 year 5 months)

Managed customer loyalty program and CRM for retail business with 1M+ active customers and 38% revenue share from loyalty program. Rolled out CRM for eCommerce and secured €2M revenue through cross-channel shopping.

CRM Loyalty Programs Ecommerce Cross Channel Marketing Product Launch Retail Marketing