Open to opportunities

Omolola Boluwatife Ajani

@omololaboluwatifeaja

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CRM and Marketing Analytics specialist driving data-led customer engagement and retention.

Germany

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What I'm looking for

I seek a data-driven role where I can apply CRM, analytics, and automation to improve customer engagement, work cross-functionally, and drive measurable business outcomes within GDPR-compliant processes.

I am a customer-focused CRM and Marketing Analytics specialist with deep experience in Microsoft Dynamics 365, Power BI, and SQL, committed to turning raw CRM data into actionable insights that improve engagement and campaign performance.

I have designed scalable Power BI dashboards, built data models and optimized DAX to reduce reporting time and improve report performance, contributing measurable gains in sales efficiency and campaign effectiveness.

My background includes data governance, master data management, and GDPR-compliant processes that improved data accuracy and supported segmentation, personalization, and loyalty program optimization across asset management and retail.

As a certified Professional Scrum Master I, I bridge business stakeholders and technical teams to deliver CRM projects end-to-end, automate reporting, and implement data-driven customer journeys that drive retention and growth.

Experience

Work history, roles, and key accomplishments

Current

CRM & Marketing Specialist

Current

Lupus Alpha Asset Management

Dec 2024 - Present (1 year 3 months)

Designed Power BI dashboards and optimized data models to reduce manual reporting time by 30% and improve report performance by 25%, enabling faster data-driven decisions across marketing and sales. Leveraged SQL and Dynamics 365 to improve data accuracy by 20% and contributed to a 15% increase in digital sales efficiency through actionable insights.

Power BI DAX Data Modeling SQL Microsoft Dynamics 365 Dashboard Design Data Visualization

Customer Engagement Master Data Manager

Hugo Boss AG

Jan 2024 - Oct 2024 (9 months)

Implemented data quality assurance and governance processes that reduced CRM data errors by 30% and ensured GDPR compliance while supporting four major CRM deployments, improving campaign targeting and retention measurement. Used SQL and reporting to increase data accuracy and support loyalty program enhancements.

Data Governance SQL Data Quality Assurance Microsoft Excel Customer Segmentation CRM Implementation Reporting GDPR Compliance

Agile Student Assistant

TRR Accounting for Transformation

Oct 2022 - Dec 2023 (1 year 2 months)

Collected and analyzed research data using agile methodologies and developed interactive dashboards from social media and website data to generate actionable insights for projects delivered on tight timelines. Supported onboarding and agile planning to improve team delivery.

Data Analysis Agile Methodologies Dashboard Design Statistical Analysis Social Media Analytics Jira Confluence