MGMarc Genin
@marcgenin
Senior B2B CRM & omnichannel marketing specialist driving growth.
GermanyWhat I'm looking for
I am a senior B2B marketing specialist with deep experience designing and executing data-driven omnichannel campaigns across EMEA, integrating CRMs like HubSpot, Salesforce, and Dynamics 365 to optimize buyer journeys and lift operational KPIs. I have led regional CRM strategy and adoption, acted as product owner for CRM platforms, and built automated lifecycle and ABM programs that shorten sales cycles and increase lead-to-revenue conversion.
My background spans premium brand management, regulatory-compliant market expansion, and performance optimization using automation, segmentation, and analytics. I bring hands-on expertise with marketing automation, CRM integrations, and AI-assisted tooling, and I focus on measurable results through precision targeting, empathy-driven negotiation, and cross-functional collaboration.
Experience
Work history, roles, and key accomplishments
B2B Marketing Specialist
Mercedes-Benz AG
Jan 2025 - Jan 2026 (1 year)
Engineered and executed data-driven outbound campaigns across EMEA (DACH, France, Italy), integrated HubSpot and automation to improve buyer journey and recovery lifecycle, and managed premium brand positioning for French-speaking markets with full regulatory compliance.
Senior CRM Marketing Specialist
NielsenIQ
Jan 2024 - Jan 2025 (1 year)
Architected data-driven marketing frameworks across 12+ EMEA markets, integrated MS Dynamics 365 and Salesforce for lead generation, and designed omnichannel journeys automating lead nurturing to shorten sales cycles.
CRM Marketing Specialist
GfK
Jan 2022 - Jan 2024 (2 years)
Spearheaded regional CRM roadmap and adoption for Salesforce and Dynamics 365 across EMEA, achieved 100% platform adoption, executed omnichannel segmentation and campaigns to deliver high-intent leads to sales.
Education
Degrees, certifications, and relevant coursework
CMConservatoire National des Arts et Métiers
Diploma, Digital Business & MarTech
Studied Digital Business & MarTech with a focus on omnichannel strategy and marketing technology integration.
Availability
Location
GermanyAuthorized to work in
Website
marcgenin.comJob categories
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