Open to opportunities

Wajih Bukhari

@wajihbukhari

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CRM Marketing Specialist focused on data-driven decision making.

Germany

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my CRM expertise to drive impactful marketing strategies and contribute to business growth.

I am a CRM Marketing Specialist with extensive experience in leveraging data analytics to drive marketing strategies and enhance customer engagement. Currently, I work at Infineon Technology, where I build and maintain CRM Dynamics 365 reports and Power BI dashboards, providing sales-driven insights that support decision-making across global distribution teams.

Previously, I managed CRM automation at Zooplus, refining customer journeys through personalized campaigns and developing Tableau-based reports that facilitated data-driven decision-making. My role involved establishing an A/B testing framework across multiple European teams, ensuring consistent methodologies and campaign optimization. I also played a key role in the migration of CRM systems, ensuring seamless transitions and improved workflows.

With a strong academic background in International Business Administration and a focus on data-driven marketing, I am passionate about using analytics to enhance customer loyalty and drive business success. I thrive in collaborative environments and am committed to continuous learning and professional development.

Experience

Work history, roles, and key accomplishments

Current

Distribution Marketing Management

Current

Infineon Technology

Apr 2024 - Present (1 year 4 months)

Built and maintained CRM Dynamics 365 reports and Power BI dashboards to ensure accurate, sales-driven insights. Analyzed distributor performance and conversion metrics to support decision-making across global distribution teams.

Dynamics 365 Power BI Sales Analytics Data Analysis Stakeholder Management

CRM Marketing and Analytics

Zooplus

Apr 2023 - Present (2 years 4 months)

Managed and enhanced CRM automation, refining customer journeys through personalized campaigns. Developed Tableau-based reports for Direct Marketing and EU local shops, driving data-driven decision-making.

Tableau A B Testing Jira Braze

Associate CRM Marketing Specialist

Daraz (Alibaba Group)

Mar 2022 - Present (3 years 5 months)

Managed Hubspot (MC) based CRM automation and push notifications for 8M+ users, enhancing engagement and retention. Executed targeted email campaigns, leveraging segmentation to drive conversions.

HubSpot Power BI Email Marketing Campaign Optimization

Trainee CRM Campaign Management

Daraz (Alibaba Group)

Jul 2021 - Present (4 years 1 month)

Managed end-to-end campaign execution, incorporating automation and performance analysis to drive customer engagement. Tracked and reported CRM KPIs, identifying strategies to enhance customer loyalty and lifetime value.

Campaign Management KPIs Customer Engagement Data Analysis Marketing Strategy Automation

Education

Degrees, certifications, and relevant coursework

Hochschule Landshut

Masters of International Business Administration, International Business Administration

2023 -

Activities and societies: Thesis topic: The Impact of Personalized Communication on customer loyalty with adaptation of GenAI in CRM systems.

Focused on Data-Driven Marketing, People Analytics and Data Science, International Marketing, Global Operations (Business Simulation), and Leadership and Communication in Global Business. Thesis topic was 'The Impact of Personalized Communication on customer loyalty with adaptation of GenAI in CRM systems'.

University of the Punjab, Jhelum campus

Bachelors of Business Administration (hons), Business Administration

2017 -

Grade: 1.1 German equivalent

Ranked 1st out of 156 students with a CGPA of 1.1 (German equivalent). Studied Marketing Management, Database Management Systems, Management Information Systems, Operations Management, and Strategic Management.