At Texas Sports Academy, I’m building acquisition, lifecycle, and measurement ahead of the 2027 enrollment season. I rebuilt attribution with first-touch tracking for applicants and cleaned up the Meta pixel across 24.9M events.
At Omne Home & Sleep / BedTech, I manage growth across DTC and B2B. I lifted sitewide conversion from 1.2% to 2.1% through ongoing testing, and built offer paths that added $29 to average order value.
As a fractional growth lead at Tower 8 Media, I work with four DTC, ecommerce, and service clients to rebuild offers, pages, and ad-to-page alignment around each funnel’s main constraint.
