Peter Sporn

Founder and executive advisor providing fractional CMO support across full-funnel growth, customer acquisition, paid media, lifecycle marketing, and CRM/operations execution. Leads strategy, implementation, reporting, and vendor/team accountability across advisory engagements.

Managed seven-figure monthly acquisition budgets and optimized CAC, ROAS, conversion rate, and LTV across multiple paid channels. Led testing, CRO, funnel optimization, and CRM-based attribution and data pipeline initiatives to improve performance.

Provided marketing, growth, and business operations advisory across multiple industries while operating alongside other full-time leadership roles. Bridged strategy with execution and business operations, including developer coordination.

Directed GTM, demand generation, lifecycle, and account strategy for multiple SaaS and services clients. Owned performance reviews and campaign execution, building CRM automations and reporting systems to improve retention and pipeline performance.

Led cross-channel media planning, optimization, and reporting across major ad platforms. Managed monthly ad spend, improved ROAS through testing and budget reallocation, and translated performance data into executive recommendations and planning support.

Six-month director-level growth marketing engagement supporting acquisition across major paid and optimization channels. Worked on acquisition across Meta, TikTok, Reddit, DSPs, native channels, and CRO initiatives.

Grade: Valedictorian

Bachelor of Science in Mobile Development at Full Sail University, graduating as valedictorian.

Internet Marketing Certification completed at Full Sail University in 2018.