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Kenneth Corioso

@kennethcorioso

Growth marketer at Asset Marketing Services who built customer segmentation that drove more than 4x portfolio growth in 9 months.

United States

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At Asset Marketing Services (GovMint.com), I built a customer-segmentation system on a legacy CRM, organizing buyers by lifetime value, purchase frequency, recency, and product interest. Applying segmentation and pricing analytics drove more than 4x growth in individual portfolio performance within 9 months.

At S&C Technologies, I analyzed paid-search, call-tracking, and conversion data for a client spending approximately $400,000 per month, identifying about $100,000 in inefficient monthly spend while maintaining performance. I also rebuilt Google and Microsoft Ads campaigns around stronger attribution and performance visibility.

I co-founded Inland Detox and built its marketing function and acquisition engine from the ground up. More recently, I built the HEOS Evidence Engine, an AI healthcare growth analysis system that evaluates evidence across marketing, patient, operational, and financial data.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Executive

Current

Asset Marketing Services

Jan 2025 - Present (1 year 10 months)

Promoted from Junior Account Executive to Senior Account Executive in less than one year by applying marketing, segmentation, and data-analysis methods to a 500+ customer portfolio. Built a customer-segmentation system on a legacy CRM and drove more than 4x growth in individual portfolio performance within 9 months.

Customer Segmentation CRM Data Analysis Marketing Analytics Pricing Analytics Portfolio Management

Director of Sales & Marketing

S&C Technologies

Aug 2021 - Jan 2025 (3 years 5 months)

Directed digital growth, paid acquisition, CRM, content, and attribution strategy for long-term clients across healthcare and commercial real estate. Identified about $100,000/month in inefficient spend for a client while maintaining performance, and rebuilt Google and Microsoft Ads campaigns around stronger attribution.

Google Ads Microsoft Ads Call Tracking Platforms (CallRail)Attribution CRM Keap SEO Content Marketing Paid Search Data Analysis

Co-Founder / Director of Marketing & Operations

Inland Detox

Jan 2014 - Aug 2021 (7 years 7 months)

Co-founded and grew a healthcare organization to approximately $5M in annual revenue while building and owning its complete marketing function. Built the acquisition engine from scratch, including website, paid search, analytics, call tracking, CRM, and attribution, and designed a referral-marketing channel that grew to 10–12 customer acquisitions per month.

Google Ads Microsoft Ads CRM Call Tracking Attribution WordPress Content Marketing Referral Marketing Team Management

Founder / Partner

Prime Mover Media

Jun 2009 - Jan 2014 (4 years 7 months)

Co-founded a digital marketing agency, owning growth strategy, copywriting, CRM, attribution, and business development. Built a website-replication and attribution engine for a distributed sales-force client and developed marketing and CRM systems for clients from the ground up.

Digital Marketing CRM Attribution Copywriting Business Development Lead Generation

Search Marketing Specialist

LoanSafe.org

May 2008 - Jun 2009 (1 year 1 month)

Rebuilt lead generation via paid search and stronger ad copy after a purchased-link SEO scheme was penalized by Google. Authored a 500-page industry manual used as a content-driven acquisition tool, converting attorney readers into referral partners.

Paid Search Google Ads SEO Content Marketing Copywriting Lead Generation

Co-Owner

I.E. Real Estate / I.E. Financial

Apr 2004 - May 2008 (4 years 1 month)

Built a title-record and MLS-based data segmentation system to identify investment-grade properties and qualified investor buyers. Designed and executed a targeted direct-response mail campaign achieving a 3% response rate and approximately 95% callback/connection rate among respondents.

Data Segmentation Direct Response Marketing Real Estate Lead Generation