Open to opportunities

Diego Alejandro Lopera Granda

@alejandrolopera

Marketing Administrator: Digital strategy, data-driven brand positioning, and growth-oriented content for international markets.

Colombia

Message

What I'm looking for

I’m looking for a role where I can own digital marketing strategy, turn metrics into decisions, and create engaging content that drives sustainable growth—working with a fast-learning team and the autonomy to lead projects end to end.

I am a Marketing professional with 6 years of experience and a strong interest in commercial strategy. My career includes developing digital strategies for companies in Latin America, the United States, and Europe, always focusing on brand presence and digital impact. I am proactive, creative, and I learn fast. I enjoy working in teams but I also have the autonomy to manage projects independently from start to finish, making sure everything aligns with the brand identity.

My experience involves leading digital projects with a focus on results, using AI tools like Gemini and Higgsfield to improve content creation and visual storytelling. I also use data and metrics to help with strategic decisions. I have a degree in Marketing Administration and I am currently studying International Business Administration at CEIPA University. With my C1 English level, I am ready to work and communicate effectively in multicultural environments

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Somos Connection

Jun 2020 - Present (5 years 11 months)

Design and manage digital marketing plans for global clients, ensuring alignment with international positioning. I execute and analyze digital actions to support strategic decisions, optimizing impact through performance tracking and data-driven adjustments. My focus is on managing content systems and improving communication to strengthen brand presence.

Digital Marketing Strategy Social Media Management Strategic Planning Performance Marketing Data Analysis Content Systems

Digital Marketing and Social Media Lead

The Foot Clinic

Jan 2025 - Dec 2025 (11 months)

Led end-to-end digital marketing and social media projects. Defined the brand’s digital approach, communication guidelines, and content strategy to ensure identity consistency. I managed strategic content creation and social media administration, while rigorously tracking metrics and performance data to strengthen market positioning and reach objectives.

Social Media Strategy Content Strategy Content Creation & Management Social Media Management Metrics Marketing Execution Digital Media Planning Project Leadership Brand Identity

Community Manager

Un Estado Natural

Jan 2019 - Dec 2022 (3 years 11 months)

Managed comprehensive social media presence and audiovisual content creation. Developed and executed digital marketing strategies focused on increasing brand awareness and audience connection. My work included strategic content planning and the execution of digital campaigns aimed at building a solid and consistent online brand identity for the company.

Community Management Social Media Management Digital Marketing Strategy Audience Engagement Content Planning Digital Content Development

Social Media Manager

Freelance

Jun 2019 - Jun 2020 (1 year)

Managed social media accounts and created graphic content for various clients. Provided support in digital advertising management (Paid Media) and optimized engagement through data-backed content strategies. I performed metric tracking and audience growth analysis to ensure continuous improvement in digital performance and brand visibility.

Social Media Management Digital Advertising Audience Growth Content Strategy Metrics

Education

Degrees, certifications, and relevant coursework

CEIPA University

Bachelor's Degree, International Business Administration

2021 -

Grade: 4.5

Activities and societies: International market analysis and research focused on port logistics and global trade operations.

Advanced studies focused on global markets, international negotiation, and business expansion. This degree complements my marketing background by providing a strategic perspective on how brands scale and operate in different international regulatory and economic environments.

SMART Academy

Advanced Language Certification, English - C1 Level

2022 - 2024

Grade: 4.8

Activities and societies: Intensive language immersion and professional business communication studies.

Professional English program focused on high-level fluency. This certification confirms my ability to work and communicate effectively with international clients and teams in multicultural environments.

CEIPA University

Bachelor's Degree, Marketing Administration

2021 - 2024

Grade: 4.5

Activities and societies: Acted as a marketing consultant and advisor for numerous companies, developing comprehensive marketing plans for brands such as Awá Community, Auto S-Line, Blacksoil, and many others across various industries.

Specialized training in market strategy and consumer behavior. During this degree, I provided strategic consultancy, designing growth and digital positioning plans for a diverse range of clients in sectors like AgTech, tourism, and automotive services.