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David Jaimes

@davidjaimesmunoz

Message

I’m marketing & brand executive transforming FMCG brands with digital growth and equity

Colombia

Message

What I'm looking for

I’m seeking Director/VP Marketing roles in global remote-first organizations, where I can lead brand equity and portfolio growth while accelerating digital transformation, performance media, and omnichannel execution across FMCG/CPG markets.

I’m a results-driven marketing and brand executive with 15+ years building and transforming FMCG and consumer brands across Latin America. I combine deep brand management and portfolio leadership with aggressive digital upskilling to drive growth in both traditional and performance channels.

In my current role as Senior Brand Manager, I grew Yogurcito’s Top-of-Mind awareness by 41% over two years (34→48 pts) while defending volume above 1M units/year in a ~14% YoY declining yogurt category. I also scaled “Copa Yogurcito” for 3 consecutive years—expanding from 4 to 10 cities and engaging 5,000+ children—turning it into a regional brand equity pillar with lasting loyalty.

Before that, I founded and led a boutique marketing consultancy for 4 years, building strategy, positioning, P&L ownership, and client acquisition across B2B and B2C. I designed and optimized paid media campaigns using Google Ads and Facebook/Meta Ads—owning audience segmentation, budget allocation, creative briefing, and performance improvement.

Earlier in my career with BAT and Unilever, I delivered portfolio transformation at speed, including migrating Lucky Strike KOOL Blanco to Lucky Strike Gin (watermelon capsule), increasing SOM from 46–48% to 54%+ and outpacing Marlboro by 9+ market share points. I’m HubSpot certified, pursuing an MSc in Digital Marketing & Growth Hacking (GPA 4.6), and I’m bilingual in English and Spanish—ready to lead Director/VP Marketing work in global remote-first organizations.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand Manager

Current

Freskaleche (Alquería)

Sep 2023 - Present (2 years 9 months)

Grew Yogurcito top-of-mind awareness by 41% (34→48 pts) and widened the gap vs Yogo Yogo by 25 points while sustaining >1M units/year across four trade channels despite ~14% YoY category decline. Managed a ~$290K USD marketing budget, led a 3-person cross-functional team, and scaled Copa Yogurcito from 4 to 10 cities with 5,000+ children over three years.

Brand Strategy Growth Marketing Trade Marketing Market Research FMCG Portfolio Management Team Leadership Performance Media

Freelance Marketing Consultant

Malpraxis Studio

Jan 2020 - Sep 2023 (3 years 8 months)

Developed and executed brand strategy, content marketing, and commercial development for Malpraxis Studio, supporting digital channel management and new business acquisition. Coordinated brand and go-to-market planning for animation and video content services.

Brand Strategy Content Marketing Content Strategy Channel Management Commercial Development Lead Generation Stakeholder Management Go To Market Planning

Founder & CEO

EME Marconi

Dec 2019 - Sep 2023 (3 years 9 months)

Founded and led a boutique marketing consultancy, managing corporate strategy, brand positioning, P&L, and client acquisition across B2B and B2C categories. Designed and optimized Google Ads and Meta paid-media campaigns using audience segmentation, creative briefing, and performance optimization.

Positioning P&L management Business Development Client Acquisition Google Ads Meta Ads Market Segmentation Creative Briefing Performance Optimization

District Sales Manager

British American Tobacco (BAT)

Jun 2018 - Dec 2019 (1 year 6 months)

Managed a 12-person commercial team covering 3,500+ points of sale in Bogotá Suba across traditional trade, HORECA, convenience, and on-trade channels. Directed district execution plans to drive performance across high-density retail locations.

Sales Leadership Point of Sale HORECA Channel Strategy

Brand Executive (Lucky Strike)

British American Tobacco (BAT)

Jul 2016 - May 2018 (1 year 10 months)

Led the premium portfolio transformation of Lucky Strike in Colombia by migrating KOOL Blanco to Lucky Strike Gin (watermelon capsule), achieving market leadership within 12 months. Grew SOM from 46–48% to 54%+ and outpaced Marlboro by 9+ share points while developing brand innovation and research across 6+ markets.

Brand Management Market Research Innovation Market Share Growth Trade Marketing

Next Generation Products Exec

British American Tobacco (BAT)

Sep 2015 - Jul 2016 (10 months)

Spearheaded the national go-to-market launch of Vype in Colombia, securing nationwide distribution across the OXXO convenience chain. Established specialty retail partnerships and led brand activations at major national events, including Colombia Moda.

Go To Market Strategy Distribution Trade Marketing Partnership Development Channel Management Brand Activation Event Marketing

Trade Marketing Representative

British American Tobacco (BAT)

Aug 2013 - Sep 2015 (2 years 1 month)

Coordinated a 30+ merchandiser field team across Bogotá, Cundinamarca, Tolima, and Huila to ensure execution in key national chains. Built commercial tracking and incentive methodologies to improve in-market performance.

Trade Marketing Merchandiser Management Incentives Team Coordination

Market Research Consultant

War Child Holland

Mar 2013 - Jul 2013 (4 months)

Designed and executed an end-to-end market research study to support War Child Holland Colombia’s corporate fundraising strategy. Identified partnership opportunities among leading companies and produced strategic intelligence to support local revenue generation.

Market Research Fundraising Strategy Strategic Intelligence Data Collection Competitive Analysis

Sales & Channel Marketing Exec

Unilever FoodSolutions

Apr 2010 - Jan 2013 (2 years 9 months)

Managed a portfolio of 180+ HORECA clients, driving product rotation, new account activation, and culinary demonstrations. Supported trade marketing execution and promotional logistics across Colombia and 4+ Central American markets while controlling Andean-region budgets.

Key Account Management Marketing Execution