Santiago Cortes

Led full-funnel B2B digital marketing strategy across Google Ads, LinkedIn, SEO, and content marketing, increasing qualified lead generation by 40% and achieving $10,000 USD ROI per lead. Grew LinkedIn from 200 to 5,000+ followers in 12 months. Directed brand identity redesign, built GA4/HubSpot performance dashboards, and produced sales enablement materials for the commercial team.

Taught 5 postgraduate subjects in the E-Business and Digital Positioning Specialization, covering SEO, SEM, e-commerce strategy, and performance marketing. Designed full online course structures including syllabi, assessments, and multimedia content. Mentored graduate students on applied digital marketing using live data from Google Ads, GA4, and Meta Business Suite.

Taught 14 courses in Photography, 2D Animation, and Graphic Design at CIDE, reaching 700+ students. Designed 4 complete virtual classroom environments for Universidad Iberoamericana. Awarded Best Professor 2025 with a 4.8/5.0 student rating. Delivered curriculum to 1,150+ students combined across CIDE, Iberoamericana, and Universidad Virtual.

Led the full visual identity redesign of Uniminuto's Seminario de Empresarios, improving brand recognition and event attendance. Produced multi-format content campaigns across social media, print, and digital channels. Managed end-to-end visual production for institutional seminars and applied content strategy principles to maximize audience reach and engagement.

Led brand homogenization across all social media and communication platforms, establishing a cohesive visual identity system. Designed and built the organization's website frontend, improving digital accessibility and UX. Developed institutional design systems covering reports, editorial content, and social communications aligned with the organization's social mission.

Supported visual communications for rural development projects across Colombia, El Salvador, and Nicaragua. Applied graphic design and editorial tools to improve educational communication processes for underserved communities. Contributed to international NGO campaigns and built foundational skills in brand design, editorial layout, and cross-cultural visual communication.

Taught 5 postgraduate subjects in E-Business and Digital Positioning, covering SEO, SEM, digital analytics, e-commerce strategy, and performance marketing. Built course structures (syllabi, assessments, multimedia materials) and mentored graduate students using live Google Ads, GA4, and Meta data.

Taught 14 courses in Photography Composition, 2D Animation, and Graphic Design, reaching 700+ students. Developed virtual classroom environments and learning paths, earning the Best Professor 2025 award with a 4.8/5.0 satisfaction rating.

Taught 14 courses in Photography Composition, 2D Animation, and Graphic Design, reaching 700+ students. Designed virtual classroom environments and learning paths and delivered active-learning instruction using project-based assignments, peer review, and iterative critique cycles.

Led a full visual identity redesign for Seminario de Empresarios, improving brand recognition and attendee engagement. Produced multi-format content campaigns (social, print, and digital) and managed end-to-end visual production for institutional events.

Grade: 4.5

Activities and societies: Research on multi-touch attribution models and B2B digital marketing ROI. Published 2 peer-reviewed articles in indexed Colombian journals covering e-commerce trust signals and organic vs. paid content performance. Developed applied projects in SEO strategy, Google Ads campaign optimization, marketing analytics with GA4 and HubSpot, and full-funnel content strategy for B2B audiences.

Master's in Communication & Digital Marketing focused on digital marketing strategy, consumer behavior, communication theory, content marketing, SEO/SEM, marketing analytics, and brand management. Thesis research applied to digital marketing performance measurement and attribution modeling.

Completed a Master’s in Communication and Digital Marketing at Corporación Universitaria Minuto de Dios (Uniminuto) from 2022 to 2024.

Grade: APTO

Official English C1 Advanced certification aligned to the Common European Framework of Reference for Languages (MCERL). Oral and written examinations were passed with APTO distinction.

Grade: 4.5

Activities and societies: Designed and executed digital marketing campaigns integrating SEO, paid media, email marketing, and social strategy. Developed sales funnels, consumer journey mapping, and commercial communication frameworks applied to real B2B and B2C case studies. Completed capstone project focused on performance marketing strategy and ROI measurement for a Colombian brand.

Postgraduate diploma focused on digital marketing fundamentals, sales strategy, consumer psychology, campaign planning, and commercial communication.

Completed a Diploma in Marketing and Sales at Corporación Universitaria Minuto de Dios (Uniminuto) in 2022.

Google Ads Certification covering search campaign strategy, display advertising, audience targeting, bidding optimization, and performance measurement.

Bachelor’s degree in Visual Communications from Corporación Universitaria Minuto de Dios (Uniminuto) in Bogotá, Colombia.

Grade: 4.5

Activities and societies: Developed brand identity projects, editorial design, photography, and audiovisual content for real clients across social, print, and digital formats. Led visual communication campaigns integrating graphic design, UX principles, and storytelling. Graduated with a capstone project focused on digital brand strategy and visual identity systems for emerging Colombian businesses.

Bachelor of Arts in Visual Communications covering graphic design, photography, audiovisual production, editorial design, branding, and digital media. Graduated with focus on brand identity and digital content strategy.

Diploma in Marketing & Sales at Corporación Universitaria Minuto de Dios (Uniminuto) in Bogotá, Colombia.