Aleaha Reneé
@aleaharene
I build high-performing book marketing campaigns, social content, and creator partnerships for major publishing launches.
United StatesWhat I'm looking for
At Simon & Schuster’s Atria Books, I lead cross-functional marketing campaigns for 6–8 frontlist titles each season, aligning budgets, timelines, assets, author care, and multi-channel launches.
I create platform-native content with Studio 4, from pitches and interviews through post-production and rollout. A video for NO SENSE IN WISHING surpassed 1 million TikTok views.
I grew the Atria Thrillers Instagram by 2,000+ followers in six months, generating 200K+ views and reaching 60K+ accounts through original calendars, giveaways, and influencer collaborations. I also run influencer activations and collaborate on Meta advertising strategy and budgets up to $2K per title.
Previously, I managed Atria’s 700+ creator influencer program, coordinated materials for roughly 72 titles per season, and supported editorial evaluation and developmental edits. I bring publishing fluency, campaign reporting, and a practical approach to connecting books with readers.
Experience
Work history, roles, and key accomplishments
Led cross-functional campaign strategy for 6–8 frontlist titles per season, managing budgets, timelines, and assets. Partnered with editorial, publicity, sales, production, and design teams to execute multi-channel launches.
Managed the imprint's influencer program of 700+ book-focused creators, coordinated advance reading materials for ~72 titles per season, and led campaign kickoff calls with authors and agents. Initiated brand partnerships and administered departmental processes.
Drafted correspondence on behalf of editors, handled Library of Congress submissions, and reviewed manuscript submissions providing editorial feedback. Championed a submission that led to the acquisition of two titles by author Jackie Lau.
Education
Degrees, certifications, and relevant coursework
Pace University
Master of Science, Publishing
Masters of Science in Publishing from Pace University.
Michigan State University
Bachelor of Arts, Marketing
Bachelor of Arts in Marketing from Michigan State University.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Job categories
Skills
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