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Daniel Cusimano

@danielcusimano

Social Media Strategist at Self Employed, growing Instagram to 300K monthly engagements and lifting campaign engagement up to 67%.

United States

Message

As a Self Employed Social Media Strategist, I created and executed B2B campaigns using Adobe Creative Suite tools, boosting engagement by 42–67%, depending on the campaign. I also expanded an Instagram community to 300K monthly engagements.

I collaborated on global campaigns for Starburst, Universal Pictures, and Kiehl’s, achieving an average engagement lift of about 25%. At NVD, I supported integrated communications plans and helped increase brand visibility by about 30% through editorial content and external publication placements.

At Semester At Sea, I led integrated communications initiatives and adapted content to audience insights, generating over 1.3M engagements. I also produced campaigns that drove about 400K prospective audience interactions and inquiries.

Experience

Work history, roles, and key accomplishments

Current

Social Media Strategist

Current

Self Employed

Jan 2021 - Present (5 years 9 months)

Created and executed B2B campaigns across digital platforms using Adobe Creative Suite tools, boosting engagement by 42-67% and expanding online community to 300K monthly engagements on Instagram. Collaborated on global campaigns for brands like Starburst, Universal Pictures, and Kiehl's.

Adobe Creative Suite Photoshop Premiere Pro B2B Marketing Social Media Strategy Instagram Campaign Management

Communications Strategy Intern

NVD

Aug 2025 - Dec 2025 (4 months)

Evaluated content and messaging frameworks to identify gaps in audience reach and recommended strategic improvements. Redesigned content approach for B2B initiatives and supported integrated communications plans, increasing brand visibility by ~30%.

Content Strategy B2B Marketing Communication Skills Digital Marketing Editorial Content

Director of Influencer Relations

Key Influencer Agency

Jan 2022 - Nov 2024 (2 years 10 months)

Developed strategic partnerships with 50+ influencers and utilized analytics to refine content strategy, increasing conversion rates by ~35%. Led cross-platform content ensuring consistency in messaging and KPI tracking.

Influencer Marketing Partnership Management Analytics Content Strategy KPI Tracking

Coordinator

Hearts Of Reality Charity

Jan 2022 - Dec 2023 (1 year 11 months)

Played a key role in organizing and executing fundraising events that raised $250,000 for children with terminal illnesses. Spearheaded outreach initiatives and managed volunteer teams to increase community involvement.

Event Planning Fundraising Volunteer Management Outreach

Head of Content Influencing/Communications Manager

Semester At Sea

Jan 2022 - May 2022 (4 months)

Led redesign and execution of integrated communications initiatives, producing strategic content across written, visual, and video formats. Generated over 1.3M engagements and drove ~400K prospective audience interactions.

Content Strategy Communication Skills Storytelling Multi Platform Content Audience Engagement

Volunteer Leader & Community Engagement Coordinator

Ronald McDonald Houses

Jan 2019 - May 2022 (3 years 4 months)

Coordinated community outreach programs, fostering partnerships to raise awareness and engage over ~1,000 new supporters.

Community Outreach Partnership Building Volunteer coordination

Customer Talent/Talent Acquisition

Netflix

Apr 2021 - Nov 2021 (7 months)

Coordinated logistics and schedules for talent appearances, streamlining workflows to align with production timelines. Collaborated with marketing, PR, and production teams to optimize talent integration across digital campaigns.

Talent Acquisition Logistics Coordination Marketing PR Production

Lead of Internal/External Communications

Horizons Of Tampa

Jan 2018 - Apr 2021 (3 years 3 months)

Developed and executed strategic communications plans, including copywriting for press releases and external marketing collateral. Managed media contracts and conducted award research, resulting in ~30% increase in brand awareness.

Communication Skills Copywriting Press Releases Media Relations Brand Awareness

Education

Degrees, certifications, and relevant coursework

University of Florida

Master of International Business Administration, International Business Administration

Pursued a Master of International Business Administration at the Hough Graduate School of Business, with MBA elective courses focused on strategy, communication strategy, and marketing strategy.