Open to opportunities

Lola Ogunsuada

@lolaogunsuada

Message

Influencer marketing and brand partnerships specialist driving ROI and scalable creator programs.

United States

Message

What I'm looking for

I seek a marketing role where I can scale influencer programs, lead creator partnerships, optimize processes, and drive measurable ROI within collaborative teams.

I am an influencer marketing and brand partnerships specialist with 5+ years leading integrated communication and marketing projects across beauty, retail, and real estate sectors. I have coordinated end-to-end influencer programs, managed budgets up to $65,000/month, and driven measurable results—3M+ impressions, 1M+ organic views, and consistent cost savings through strategic negotiation and process improvements.

I excel at building strong creator relationships, optimizing workflows, and aligning influencer activations with retail and sales priorities (Amazon, Ulta, Target, Walmart). I am proficient with GRIN, Traackr, Constant Contact, and project management tools like Notion, Asana, and Monday, and I bring a hands-on approach to campaign execution, content production, and performance reporting.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Coordinator

Current

Hempz

Jun 2025 - Present (7 months)

Coordinated end-to-end influencer marketing campaigns managing 40+ influencers to produce 80+ content pieces and drive over 3M impressions; streamlined onboarding to reduce launch turnaround by 30% and negotiated contracts saving 18% on average.

Influencer Marketing Campaign Strategy GRIN Contract Negotiation Budget Management TikTok Instagram

Current

Brand Gifting Lead

Current

Creator Deck

Jan 2025 - Present (1 year)

Developed strategic influencer gifting programs that generated 1M+ organic views and 500K+ engagements, sourcing and managing outreach to creator tiers and optimizing campaigns using Traackr and email distribution.

Traackr Constant Contact

Recruiting Coordinator

Kerico Care

Nov 2023 - Jun 2025 (1 year 7 months)

Managed end-to-end recruitment operations for medical transportation, reducing time-to-hire by 76%, coordinating 12 interviews/week and achieving a 48% candidate acceptance rate while liaising with major hospital and vendor partners.

Recruiting Process Improvement

Client Relationship Manager

Savant Realty Group

May 2020 - Jul 2023 (3 years 2 months)

Led client marketing and content efforts for a real estate team, increasing social engagement by 8.26% and boosting email connect rates by 29.5% through targeted 33-touch campaigns and managed content production for listings and events.