Lola Ogunsuada
@lolaogunsuada
Influencer marketing and brand partnerships specialist driving ROI and scalable creator programs.
United StatesWhat I'm looking for
I am an influencer marketing and brand partnerships specialist with 5+ years leading integrated communication and marketing projects across beauty, retail, and real estate sectors. I have coordinated end-to-end influencer programs, managed budgets up to $65,000/month, and driven measurable results—3M+ impressions, 1M+ organic views, and consistent cost savings through strategic negotiation and process improvements.
I excel at building strong creator relationships, optimizing workflows, and aligning influencer activations with retail and sales priorities (Amazon, Ulta, Target, Walmart). I am proficient with GRIN, Traackr, Constant Contact, and project management tools like Notion, Asana, and Monday, and I bring a hands-on approach to campaign execution, content production, and performance reporting.
Experience
Work history, roles, and key accomplishments
Influencer Marketing Coordinator
Hempz
Jun 2025 - Present (1 year)
Coordinated end-to-end influencer marketing campaigns managing 40+ influencers to produce 80+ content pieces and drive over 3M impressions; streamlined onboarding to reduce launch turnaround by 30% and negotiated contracts saving 18% on average.
Brand Gifting Lead
Creator Deck
Jan 2025 - Present (1 year 5 months)
Developed strategic influencer gifting programs that generated 1M+ organic views and 500K+ engagements, sourcing and managing outreach to creator tiers and optimizing campaigns using Traackr and email distribution.
Recruiting Coordinator
Kerico Care
Nov 2023 - Jun 2025 (1 year 7 months)
Managed end-to-end recruitment operations for medical transportation, reducing time-to-hire by 76%, coordinating 12 interviews/week and achieving a 48% candidate acceptance rate while liaising with major hospital and vendor partners.
Client Relationship Manager
Savant Realty Group
May 2020 - Jul 2023 (3 years 2 months)
Led client marketing and content efforts for a real estate team, increasing social engagement by 8.26% and boosting email connect rates by 29.5% through targeted 33-touch campaigns and managed content production for listings and events.
Education
Degrees, certifications, and relevant coursework
Prairie View A&M University
Bachelor of Arts, Communications & Humanities
Completed a Bachelor of Arts in Communications & Humanities, graduating in May 2020.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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