At Powell's Books, I led growth marketing and owned front-of-store marketing and the brand's seasonal campaigns. I grew Instagram by 20K+ followers through content and influencer partnerships, and directed Klaviyo email strategy for 100K+ subscribers.
I built local-business partnerships with the Portland Thorns, OMSI, Oregon Zoo, Salt & Straw, and Portland Leather Goods for promotions and the Summer Reading Bingo program. I also built the annual campaign calendar and Asana workflows, and presented strategy and results to the CMO and C-suite.
At Hachette Book Group / Grand Central Publishing, I owned campaigns for 15 nonfiction and wellness titles, keeping concurrent launches on schedule. I built newsletter and promotional landing pages reaching 61K+ subscribers and led influencer outreach.
At Penguin Random House, I was lead marketer on Lessons in Chemistry, which became a #1 New York Times bestseller with 6M+ copies in print. I also led integrated campaigns, managed budgets up to six figures, and grew Doubleday Instagram by 10K+ followers.
