Open to opportunities

Sara Heris

@saraheris

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Results-driven Integrated Marketing Leader with global experience.

United States

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What I'm looking for

I am looking for a dynamic role that fosters creativity and strategic thinking, with opportunities for growth and collaboration.

I am an Integrated Marketing Leader with over 7 years of experience managing complex marketing initiatives across global markets. My proven track record in driving brand awareness and demand generation is supported by my strategic campaign development and cross-functional collaboration skills. I excel in optimizing project execution, managing budgets, and ensuring seamless alignment between creative and marketing teams.

Currently, I work at Apple as an App Curator and Content Strategist, where I educate cross-functional teams on global marketing projects and have successfully launched 16 campaigns that achieved over 350 million global views. My previous roles at Netflix and Google have further honed my skills in documentation, content curation, and campaign execution, contributing to significant user acquisitions and engagement.

Experience

Work history, roles, and key accomplishments

Current

App Curator & Content Strategist

Current

Apple

Feb 2023 - Present (2 years 5 months)

Educated cross-functional creative and brand teams within Apple’s in-house marketing team (Marcom) on global marketing projects, highlighting developer creativity and Apple innovation. Researched and launched 16 campaigns across five product categories, achieving over 350 million global views and contributing to upper-funnel awareness goals.

Content Strategy Campaign Management Stakeholder Management Legal Compliance Risk Mitigation Brand Awareness

Documentation Specialist & Creative Publisher

Netflix

Oct 2022 - Feb 2023 (4 months)

Developed comprehensive onboarding documentation and analyzed team data to create compelling narratives for over 30 quarterly business reviews. Researched and constructed detailed case studies that effectively showcased team productivity and innovation, enhancing engagement with both internal and external stakeholders.

Documentation Data Analysis Stakeholder Engagement Content Management Strategic Planning

Google Play DEI Merchandising and Editorial Associate

Google

Jun 2021 - Oct 2022 (1 year 4 months)

Researched, created, and curated compelling content collections and developed a Diversity, Equity, and Inclusion (DEI) Editorial Style Guide to support broader Google Play Merchandising DEI initiatives. Executed and launched 11 campaigns with 35 content moments, generating over 2 billion visits and 25 million new user acquisitions by fostering demand generation efforts.

DEI Editorial Style Guide Development Campaign Execution Demand Generation User Acquisition Data Analysis Strategic Planning

Copywriter – Marketing & Sales

Coldwell Banker

Aug 2019 - Sep 2020 (1 year 1 month)

Balanced and executed over 100 copy requests per week, consistently meeting strict 24-hour deadlines. Hosted copywriting seminars for the creative team, covering grammar, syntax, readability, company guidelines, and best practices, and trained over 40 new hires on proper copywriting techniques.

Copywriting Content Creation Grammar Syntax Readability Sales Support

Education

Degrees, certifications, and relevant coursework

University of Iowa

Bachelor of Arts, English Literature & Creative Writing

Activities and societies: Part of the Phi Sigma Pi National Honor Fraternity

Studied English Literature and Creative Writing. Engaged in academic and extracurricular activities as a member of the Phi Sigma Pi National Honor Fraternity.