Open to opportunities

Malia Rozett

@maliarozett

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Recent marketing graduate skilled in social campaigns and digital strategy.

United States

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What I'm looking for

I seek a data-driven marketing role where I can grow CRM and email skills, lead cross-functional campaigns, and contribute to measurable brand growth within a collaborative team culture.

I am a recent Bachelor of Business Administration graduate with a concentration in Marketing, experienced in coordinating digital campaigns, organic social strategy, and performance analysis across CPG and enterprise-level projects.

My hands-on work includes developing social and creative strategies for multiple brands, identifying and pitching influencer collaborations, and executing media plans that reached billions of estimated impressions while managing large media budgets.

I combine strong project management and cross-functional collaboration skills with a passion for data-driven marketing and an eagerness to grow expertise in CRM and email marketing to deliver measurable results and support brand growth.

Experience

Work history, roles, and key accomplishments

Executive Project Director

NSAC

Jul 2024 - May 2025 (10 months)

Directed an omnichannel marketing strategy for AT&T in the National Student Advertising Competition, integrating research and audience insights to drive brand sentiment and engagement; won Best Use of Research and Best Experiential Activation and placed 2nd in District 11. Coordinated cross-functional workflows to ensure on-time delivery.

Campaign Strategy Market Research Audience Research Project Management Experiential Marketing

Social Media Management Intern

Sircle Media

May 2024 - Nov 2024 (6 months)

Developed and implemented organic social and creative strategies for two women-owned CPG brands and collaborated on content for 9+ CPG brands, improving brand consistency and campaign alignment. Pitched 100+ influencer collaborations and analyzed post-level metrics to identify content trends and inform strategy.

Organic Social Content Content Strategy QA Social Analytics Community Management Brand Consistency

Media Planner

Tide

Jan 2024 - May 2024 (4 months)

Developed a strategic media placement plan that achieved an estimated 8 billion impressions across channels and recommended OOH, experiential, and digital placements within a $75M media budget. Conducted market research and collaborated with creative and analytics teams to optimize targeting and campaign performance.