Lydia Boate

Led integrated marketing strategy in partnership with C-suite leadership, directing digital advertising, brand development, and business development initiatives. Managed website content, SEO, marketing collateral, and sales materials, enhancing brand engagement and positioning.

Increased Instagram followers by 220% and managed content across multiple branches to grow brand awareness. Produced website and social content, including weekly blog posts and promotional updates.

Managed corporate social media accounts, maintaining consistent brand messaging. Developed social media SOPs for all locations to ensure content quality and alignment.

Built marketing workflows that increased team efficiency and reduction of freelance staff. Executed client campaigns, including development of engagement-focused landing pages.

Managed Twitter accounts to promote author campaigns, book releases, and engagement. Supported campaign strategy and content planning with the Marketing Manager.

Managed social media content scheduling, graphic creation, and engagement for NY Med. Supported producers, editors, and videographers to ensure cohesive content production.

Supported company rebranding and launched redesigned, user-friendly website to improve digital engagement and SEO. Wrote and published website content, including blog posts aligned with brand objectives.

Implemented marketing strategies to strengthen brand alignment across locations. Designed, executed, and analyzed NPS/member satisfaction surveys to support customer experience improvements.

Completed the HubSpot Inbound Marketing Certification from January 2026 to February 2028.

Completed the HubSpot Marketing Hub Software Certification from February 2026 to March 2027.

Bachelor of Arts in Communications from Manhattanville College in Purchase, New York.