Heaven-Lee Searles

Research and evaluate potential brand partners across lifestyle, beauty, family, wellness, and consumer categories. Coordinate partnership requirements, including brand communications, rate discussions, deliverables, usage terms, and timelines.

Audited an author's social media presence and researched target audiences to develop content recommendations and a social media strategy. Created a brand book for a political education app startup and coordinated creator outreach for a talent agency.

Coordinated artist development, scouting, and marketing activities, supporting project execution and artist visibility. Managed scheduling and project timelines across outreach, talent evaluation, and contract-related processes.

Managed 250+ influencer collaborations from sourcing and outreach through contracting, content review, fulfillment, and tracking. Reworked influencer reporting to connect creator performance with campaign metrics and introduced a workflow linking influencer campaigns with inventory and shipping.

Audited social media and streaming content for music artists and labels, identifying content and branding issues. Developed Spotify Canvases and researched artist rosters and cultural trends to create social concepts and short-form video content.

Developed social media strategies and content for clients across e-commerce, finance, education, culinary, and motherhood categories. Relaunched a client's social media strategy, contributing to 10x+ growth in impressions over two months.

Graduated with a B.A. in Psychology in 2024.

Earned the Digital Advertising Certificate from HubSpot.

Earned the Project Management Certificate from Google.