Alan Boccadoro

Led cross-platform marketing campaigns and design systems that elevated brand identity and customer engagement; directed redesigns and mentored designers for a successful Disney Princess | Pair product launch.

Developed a distinctive brand identity and led a comprehensive website redesign, ensuring consistent visual systems across social, events, and collateral.

Produced and edited direct mail, digital ads, and logos under tight deadlines, translating messaging into effective visuals while maintaining brand hierarchy and layout integrity.

Led redesign efforts for First for Women, creating page templates, storytelling styles, and typographic systems to optimize production speed and editorial consistency.

Designed presentations, event collateral, social graphics, and optimized photography for print and digital campaigns to maintain cohesive branded experiences.

Migrated assets from Adobe to Figma, streamlined templates and styles, developed sub-brand logos, and created animated assets to improve campaign efficiency and brand consistency.

Refined wireframes and components for registration, loyalty, and notification experiences; improved perceived speed and accessibility while contributing to the Design Systems squad.

Conducted research and testing to inform newsfeed and saved content structure, delivering a high-fidelity prototype that reduced time on task by 25% and improved user satisfaction.

Led editorial design and typography systems for Sweet July and Shape, managed teams through production and digital rollout, and earned industry recognition for redesigns and sections.

Collaborated with photographers and creative leadership to deliver covers and department pages, iterating designs to meet creative and stakeholder goals.

Designed features, department pages, and marketing materials, managing production processes and collaborating with illustrators to align editorial strategy with visuals.

Evolved feature and department page design by creating data visualizations and infographics, art directing shoots, and pitching art-driven editorial packages.

Designed multiple trade publications concurrently, reducing time-to-approval for ads and creating logos and graphics for advertising partners.

Completed a full-time UX Design Immersive, a 12-week program comprising over 480 hours of professional training in user-centered design methods and prototyping.

Bachelor of Science in Journalism with a magazine concentration, completed in March 2011.

Completed continuing education coursework in design.