Darya Anokhina

Lead designer with 8+ years creating brand experiences, visual identities, campaigns across print + digital, including website launches, events and exhibitions. I drive creative alignment and collaboration, ensuring brand consistency, exploring & creating design solutions, identifying opportunities, and harnessing the latest trends & technology.

Spearheaded Q1 2024 designed & delivered 30+ assets of multi-channel social media ads, email marketing, website UI elements, print ready ads, presentations, deck design, environmental design, cultural event landing pages, event creative, ensuring brand consistency & matching brand voice, expertly delivering in Figma, Adobe Photoshop, InDesign, Illustrator. Successfully collaborated with design dir

Drove design updates with evolving Microsoft design system Fluent 2.0, representing vast B2B product areas & UX research. Streamlined brand alignment and consistency across all deliverables: PowerPoint presentations, SharePoint visual updates, wireframes and landing pages, visual diagrams, templates, newsletter headers and consistency across all deliverables. Successfully led the redesign initiati

Oversaw specialty fabrication & installation for environmental, wayfinding, and graphic design including campaigns & exhibitions. Refined UI design assets, iconography and illustrations based on brand guidelines & accessibility for systems of extensive product range with a variety of touch-points, operating systems, and diverse international customer groups. Delivered new designs for marketing col

Produced dynamic high-end presentations (Keynote & Powerpoint) for global events, branded content, graphic design for case studies & marketing collateral for clients: Adobe, Amazon AWS Global Summit, Amazon re:invent, Twitter, ADWEEK, Adidas, Brandemonium, maximizing on consumer empathy & helping brands activate on research. Successfully translated and optimized creative for digital formats using

Visualized & designed exhibitions, event creative & merchandising – concept to final production, prototyping, 3D modeling, print. Supported interior design team: concept to production of modular interior w/ UI design for 2 unique exhibition lighting systems. Successfully collaborated with cross-functional teams: creative directors, managers, producers, developers & architects.

Worked as an art director and producer, overseeing photography shoots and retouching.

Interned as a product design intern, focusing on textile design and art direction.

Created & co-produced 10-part lecture, art print & event series on the topic of photography & beauty. Directed the event series brand and visual design, launched website, oversaw the marketing collateral print production. Successfully supported lecture presenters, music & video artists, in collaboration with the pr team.

Refined art direction & storytelling for socials, print & paid ads, and UI, implementing design assets across digital touch points. Successfully storyboarded with CD, implementing new guidelines typography & brand voice for the launch of new visual identity. Advised on, implemented best practices & accessibility for social media design & CRM content, collaborated with developers.