James Newton

Served as the agency’s sole designer delivering multi-channel creative across motion, web, print, OOH, branding and events; produced social campaigns achieving 400,000+ impressions and led client presentations and new business pitches.

Designed event environments, digital assets, and sales materials supporting major activations (including NYSE) and grew LinkedIn followers from 13,000 to 20,000 while improving lead generation through cohesive brand work.

Led UI and art direction for campaigns and websites for clients including General Motors and Bissell; launched a large-scale GM Envolve site in 7 months generating 250,000+ visits in the first 3 months.

Executed rebrands and integrated campaigns for clients like PennyMac and Rocket Mortgage, producing email, social, print and digital creative to drive engagement and support business objectives.

Collaborated on web and retail materials for GM brands, producing static and motion content that supported retail marketing and increased brand visibility across paid and organic channels.

Produced pitch decks, event signage, and marketing collateral for automotive launches (Corvette C8, Tahoe, Suburban, Bolt EV) and developed storyboards in Cinema4D and Blender to support event experiences.

Designed print, retail collateral, and static/motion social content for ACDelco and GM Genuine Parts, and developed a streamlined brand guide to unify identities during a merger.

Completed a Bachelor of Fine Arts in Graphic Design & Advertising, developing multidisciplinary design and advertising skills applied to branding, web, motion, and campaign work.