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@kendrauser4
Senior graphic designer driving revenue-focused brand and digital campaigns.
I am a senior graphic designer with over 10 years creating brand identities, digital campaigns, and performance-focused marketing that drives measurable growth.
I have led email, paid social, display, packaging, and motion projects for national brands, producing responsive templates and campaign assets that increased CTR, engagement, and revenue.
My work includes directing creative for large retail campaigns, developing brand guidelines, and delivering packaging and print mechanicals for high-profile clients while ensuring flawless vendor execution.
I combine design craft with data-driven strategy, collaborative leadership, and modern tooling to produce high-impact creative that aligns with business goals.
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Work history, roles, and key accomplishments
Event Tickets Center
Nov 2024 - Jun 2025 (7 months)
Designed paid social and display assets for Meta and Google that boosted CTR and brand visibility, produced and optimized three weekly personalized email campaigns generating $400K+ monthly, and contributed UX-driven visuals for mobile app and website redesigns.
Conn’s HomePlus
Jun 2022 - Sep 2024 (2 years 3 months)
Led national email and web campaign design and A/B testing to improve template performance, co-developed brand campaign guidelines that drove a 62% lift in Paid Search CTR and 215% YoY e-commerce revenue, and grew email revenue by 150%+ through performance-focused creative direction.
Various Companies
May 2013 - Jun 2022 (9 years 1 month)
Delivered packaging and brand identity work for clients including Neiman Marcus, GameStop, Disney, and Nintendo, produced print mechanicals for high-profile launches, and created multi-channel digital and social campaigns to drive engagement.
Golden Operating Corp.
May 2021 - Sep 2021 (4 months)
Led OOH, digital, and print design across 70+ store locations, redesigned digital menu boards to improve in-store experience, and modernized packaging while delivering high-volume creative under tight deadlines.
Norwex
Feb 2020 - Oct 2020 (8 months)
Concepted and executed integrated digital, social, and print campaigns, produced packaging for new products and refreshed lines, and partnered with cross-functional teams to align creative direction with marketing goals.
Dezine News
Oct 2018 - Jan 2019 (3 months)
Prepared die-lines and print mechanicals for flawless production, designed packaging artwork adhering to strict brand standards, and executed advanced Photoshop techniques for lookbooks and marketing materials.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Public Relations
Grade: Magna Cum Laude
Completed a Bachelor of Arts in Public Relations, graduating Magna Cum Laude in 2014.
Software and tools used professionally
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