Montse Diaz Studio
@montsediaz
Creative lead and brand designer specializing in strategic visual storytelling.
What I'm looking for
I'm a creative director and brand designer with 15+ years of experience building and evolving brand systems for tech, DTC, and mission-driven companies. I've worked across startups, agencies, and in-house teams, leading end-to-end creative — visual identity, web design, social content, and performance.
I care about craft, but I also know how to build fast, think strategically, and make every touchpoint feel intentional. Lately, I move fluidly between polished brand craft and experimental, AI-native creative exploration, always looking for the unconventional way to connect an idea to the people who'll experience it.
Outside of client work, I'm a visual artist and photographer.
Experience
Work history, roles, and key accomplishments
Senior Art Director
Comcast
Jun 2024 - Present (2 years 1 month)
Oversee art direction for Custom Display initiatives, partnering with publishers and vendors to deliver performance-driven, brand-consistent digital ads across major platforms and leading the Digital Tactics team to ensure high-quality production.
Creative Director & Senior Designer
Finn
Jun 2021 - Nov 2023 (2 years 5 months)
Led design and optimization of Finn’s digital ecosystem and product packaging, directed photoshoots, and partnered with Growth and Marketing to create assets that improved user journeys and brand performance.
Senior Designer
Innovation Department
Jun 2021 - Nov 2023 (2 years 5 months)
Led design across the brand portfolio including web, packaging, and marketing collateral, directed photoshoots, and ran design sprints to scale and evolve brand ecosystems in partnership with leadership and product teams.
Brand Designer
Proxima
Jul 2022 - Feb 2023 (7 months)
Led end-to-end brand design for Proxima, building a scalable visual identity, designing a user interface, and developing the marketing website and blog to position the company in the AI marketing space.
Senior Product Designer
Zaarly
Dec 2018 - Jun 2019 (6 months)
Contributed to user research and design system creation, revamped platform design, and produced marketing content and prototypes to improve usability and support branded initiatives.
Art Director
BlueSwitch
Mar 2017 - Dec 2018 (1 year 9 months)
Led agency design for DTC and retail clients, creating email campaigns, landing pages, web banners, social content, and directing photoshoots while optimizing performance through analytics-driven testing.
Founder & Creative Director
The Doodle Store
Sep 2013 - Mar 2017 (3 years 6 months)
Founded and led a creative studio delivering illustration-driven products and branded experiences, overseeing design, production, and business operations.
Content Designer
TimeFlash
Aug 2015 - Mar 2016 (7 months)
Produced content and design assets supporting product and marketing initiatives (role involved content design responsibilities).
Graphic Designer
Canvas Design & Media
Feb 2013 - Jan 2014 (11 months)
Delivered graphic design services across print and digital projects, supporting branding and media needs for clients.
Graphic Designer
Instituto Tecnologico de Santo Domingo
Oct 2010 - Jan 2013 (2 years 3 months)
Produced design work for institutional projects and communications while supporting campus visual identity initiatives.
Education
Degrees, certifications, and relevant coursework
Fashion Institute of Technology
Associate in Applied Science, Fashion Business Management
2015 - 2016
Completed an A.A.S. in Fashion Business Management focusing on the business and operational aspects of the fashion industry.
Instituto Tecnológico de Santo Domingo
Bachelor of Arts, Industrial Design
2008 - 2012
Earned a B.A. in Industrial Design with coursework in product and industrial design principles and applied studio practice.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
montsediaz.workPortfolio
montsediaz.workSalary expectations
Job categories
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