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Montse Diaz Studio

@montsediaz

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Creative lead and brand designer specializing in strategic visual storytelling.

United States

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What I'm looking for

I seek senior creative roles where I can lead brand strategy and visual systems, collaborate cross-functionally, mentor designers, and deliver bold, performance-driven work at DTC or startup-stage companies.

I'm a creative director and brand designer with 15+ years of experience building and evolving brand systems for tech, DTC, and mission-driven companies. I've worked across startups, agencies, and in-house teams, leading end-to-end creative — visual identity, web design, social content, and performance.

I care about craft, but I also know how to build fast, think strategically, and make every touchpoint feel intentional. Lately, I move fluidly between polished brand craft and experimental, AI-native creative exploration, always looking for the unconventional way to connect an idea to the people who'll experience it.

Outside of client work, I'm a visual artist and photographer.

Experience

Work history, roles, and key accomplishments

Current

Senior Art Director

Current

Comcast

Jun 2024 - Present (2 years 1 month)

Oversee art direction for Custom Display initiatives, partnering with publishers and vendors to deliver performance-driven, brand-consistent digital ads across major platforms and leading the Digital Tactics team to ensure high-quality production.

Art Direction Display Advertising Creative Production Cross Functional Collaboration Design Systems Vendor Management

Creative Director & Senior Designer

Finn

Jun 2021 - Nov 2023 (2 years 5 months)

Led design and optimization of Finn’s digital ecosystem and product packaging, directed photoshoots, and partnered with Growth and Marketing to create assets that improved user journeys and brand performance.

Brand Design Packaging Design Creative Direction Email Marketing UX Cross Functional Collaboration

Senior Designer

Innovation Department

Jun 2021 - Nov 2023 (2 years 5 months)

Led design across the brand portfolio including web, packaging, and marketing collateral, directed photoshoots, and ran design sprints to scale and evolve brand ecosystems in partnership with leadership and product teams.

Brand Design Packaging Design Sprints Web Design Project Management Photography

Brand Designer

Proxima

Jul 2022 - Feb 2023 (7 months)

Led end-to-end brand design for Proxima, building a scalable visual identity, designing a user interface, and developing the marketing website and blog to position the company in the AI marketing space.

Brand Identity UI Design Website Design Marketing Collateral Design Systems Cross Functional Collaboration Storytelling

Senior Product Designer

Zaarly

Dec 2018 - Jun 2019 (6 months)

Contributed to user research and design system creation, revamped platform design, and produced marketing content and prototypes to improve usability and support branded initiatives.

Product & Design Design Systems User Research Prototyping UX Social Media Design User Flows

Art Director

BlueSwitch

Mar 2017 - Dec 2018 (1 year 9 months)

Led agency design for DTC and retail clients, creating email campaigns, landing pages, web banners, social content, and directing photoshoots while optimizing performance through analytics-driven testing.

Analytics Campaign Optimization Art Direction Email Design Shopify Landing Pages

Founder & Creative Director

The Doodle Store

Sep 2013 - Mar 2017 (3 years 6 months)

Founded and led a creative studio delivering illustration-driven products and branded experiences, overseeing design, production, and business operations.

Creative Direction Illustration Product & Design Brand Development Production Management entrepreneurship Client Relations