Alan Araujo

Owned selection and implementation of a new marketing technology stack on Adobe Experience Platform, driving adoption and reducing marketing execution time 5x. Established reusable audience and content architecture for repeatable personalization.

Built the practice's operating and technology stack from zero, evaluating and integrating EHR, payroll, marketing, and analytics platforms. Designed reporting cadence and cost-efficient operating model.

Owned full product lifecycle for MS.com, driving double-digit YoY growth in qualified traffic. Established privacy and accessibility governance, launched A/B testing and personalization programs, and built a cross-functional team of 16.

Led analytics and customer insights, designing KPI frameworks and dashboards for senior product leaders. Ran voice-of-customer program and contributed to mobile app performance improvements.

Designed and delivered a $1M global media intelligence platform across 27 countries for the Gates Foundation. Managed an integrated team and owned a $1M P&L for an agency analytics product.

Rebuilt GE's marketing media analysis capability, designing recurring dashboards and reporting across nine businesses and 14 regions.

Launched digital audit services for corporate clients managing online crises, analyzing large-scale conversation datasets.

Progressed over twelve years to lead digital strategy, analytics, and production for a global communications agency.

Developed software solutions as a software developer.

Worked as an associate in Latin American bond origination.

Worked as a project engineer in industrial engineering.

Bachelor of Science in Mechanical Engineering from Cornell University.