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Amy Rubin

@amyrubin

Digital strategy leader at Omnicom Production shaping consumer journeys and scalable content strategies across digital platforms.

United States

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At Omnicom Production, I lead the integration of digital marketing and content strategy with creative, UX, product design, and development teams. I shape consumer journeys and scalable content strategies across platforms, including support for AEO and GEO.

At Archer Daniels Midland Company (ADM), I led global digital marketing transformation programs, including a new DXP-driven website and Salesforce Pardot marketing automation. I developed message architecture, customer journeys, and governance with cross-functional partners.

At Match Marketing Group, I developed digital strategies and tactical plans across multiple industries, and founded and grew the agency’s digital discipline in one fiscal year. Earlier, at Colossal Squid Industries, I facilitated the growth of a start-up agency through process development and operations management.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Strategy

Current

Omnicom Production

Jan 2022 - Present (4 years 8 months)

Lead integration of digital marketing and content strategy, art & copy, product design, UX, and development teams to create complex consumer-centric digital solutions. Ensure consistency and scalability of content across platforms and marketing funnel, including support for AEO & GEO.

Digital Strategy User Experience Data Analysis Content Strategy A B Testing CRM Strategy Persona Development Consumer Journey KPI Definition Research Vendor Management Mentorship

Senior Digital Marketing Manager

Archer Daniels Midland Company

Jan 2020 - Dec 2022 (2 years 11 months)

Led internal and external partner teams to rollout global digital marketing transformation programs including a new, DXP-driven global website, Salesforce Pardot marketing automation, mass content development, and global governance and process.

Digital Marketing Marketing Automation Pardot Content Strategy Governance Stakeholder Management Cross functional Leadership DXP Customer Journey Analytics

Experience Architecture Director, Digital Strategy Director

Match Marketing Group

Jan 2011 - Dec 2019 (8 years 11 months)

Developed digital marketing strategies and tactical plans to meet client business and marketing objectives across a variety of verticals including CPG, financial services, durables, adult beverages, cleaning & home care, and technology.

Digital Strategy UX Content Strategy Data Analysis A B Testing Multivariate Testing Tagging Dashboarding Team Leadership Client Development POVs Test and Learn

Project Lead

Colossal Squid Industries

Jan 2008 - Dec 2011 (3 years 11 months)

Facilitated growth of start-up agency from inception via process development and operations management; cultivated relationships with third-party vendors to supplement growing agency’s potential in online advertising and social media.

Project Management Process Development Operations Management Vendor Management Digital Advertising Social Media Content Management Client Relationships