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Aishwarya P

@aishwaryap1

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I lead brand strategy and omnichannel consumer activation for high-growth healthcare, QSR, and automotive brands.

India

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At MSD India, I lead consumer activation for the HPV portfolio, directing agency teams and INR 25 Crore full-funnel omnichannel campaigns. My work has helped increase category awareness by 85%, double digital engagement, and contribute to sales exceeding targets by 15%.

I shape go-to-market strategy across influencer, celebrity, partnership, outdoor, radio, print, Google, Meta, websites, and WhatsApp. I also led APAC's first virtual AI influencer launch in Vietnam, delivering 40M impressions in under three months.

Before MSD, I owned McDonald's India digital mandate at 22 Feet Tribal Worldwide, improving repeat orders by 34% through CRM, loyalty, offers, and audience segmentation. I also worked across Volkswagen e-commerce, Lamborghini digital launches, LinkedIn India content, and L'Oréal e-commerce creative.

I've built my career across agency and client environments, translating brand strategy into creative, content, media, and performance outcomes. I bring experience in cross-functional delivery, agency leadership, KPI tracking, and integrated communication planning.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager, Consumer Activation

Current

MSD India Pvt. Ltd.

Sep 2026 - Present (0 months)

Leads full-funnel omnichannel campaigns for the HPV portfolio, directing agency teams and managing a budget of INR 25 Crore. Shaped GTM strategy for HPV awareness campaigns, increasing category awareness by 85% and growing digital engagement by 2x.

Brand Strategy Go To Market Strategy Integrated Marketing Influencer Marketing Celebrity Marketing Digital Engagement Budget Management Agency Management KPI Tracking

Marketing Manager, Consumer Communication

MSD India Pvt. Ltd.

Dec 2024 - Aug 2026 (1 year 8 months)

Managed consumer communication for the HPV portfolio, transitioning from contractor to full-time employee. Led integrated marketing campaigns and collaborated with APAC and global teams to align India initiatives with broader market strategy.

Integrated Marketing Campaign Management Stakeholder Management

Digital Marketing Manager

MSD India Pvt. Ltd.

Feb 2022 - Nov 2024 (2 years 9 months)

Led digital marketing for the HPV portfolio, building and optimizing full-funnel digital journeys across Google, Meta, website, and WhatsApp chatbot. Initiated APAC's first virtual AI influencer launch in Vietnam, delivering 40M impressions in under three months.

Digital Marketing Google Ads Meta Ads Chatbot Virtual Influencers KPI Analysis

Client Solutions Partner

22 Feet Tribal Worldwide Pvt. Ltd.

Sep 2019 - Nov 2021 (2 years 2 months)

Managed digital mandates for clients including McDonald's, Volkswagen, Lamborghini, LinkedIn, and L'Oréal. Increased McDonald's repeat order rate by 34% and drove a 27% uptake for Volkswagen's e-commerce platform.

Digital Strategy Social Media Management E commerce Strategy Campaign Management Performance Analysis

Assistant Manager, Client Servicing

Fulcro Advertising Pvt. Ltd.

Jul 2018 - Jul 2019 (1 year)

Ran five digital-first smartphone launch campaigns for Asus with Flipkart, driving phone sales that consistently sold out within hours of launch. Delivered monthly performance reporting covering reach, impressions, engagement, and ROI.

Digital Campaigns Client Servicing performance reporting ROI Analysis

Social Media Executive

Interactive Avenues Pvt. Ltd.

Mar 2017 - Jun 2018 (1 year 3 months)

Managed social media strategy and content for clients including IDFC Bank, Wockhardt Hospitals, Suzlon, Karvy Group, and Nataraj Pens. Built communication calendars and led competitive benchmarking and brand audits.

Social Media Strategy Content Creation Communications Calendars Competitive Benchmarking Facebook Ads Instagram Ads Analytics