At Microgaming, I lead web and martech modernisation across brand and B2B customer-hub properties. I delivered the new microgaming.io WordPress website on time and on budget following a full mid-project design reset; it has since served 78K+ active users and 918K events.
I also drove organic search to 44.1K clicks and 512K impressions through hands-on SEO, analytics and performance tracking. I oversee consent-platform rollout, DAM and marketing workflow governance, vendor contracts and payments, and a proposed CRM-integrated digital ecosystem.
Previously at ComfortDelgro, I led cross-functional engineering squads delivering the CDG Zig super-app and managed the SG$18M next-generation platform programme. I improved release cadence from every 40 days to every two weeks, delivered an EV Charging feature, and built a Scrum Master team while coaching teams on Agile delivery.
Across Valtech, Restart Group Asia and Soho Square (Ogilvy), I delivered regional digital programmes for organisations including Pan Pacific Hotel Group, Tokio Marine, Banyan Tree, Accenture, Samsung, Singtel and Danone. I bring more than 10 years of experience aligning diverse stakeholders, coordinating delivery partners, and building teams that deliver complex digital outcomes.
