Willy Huit Bilaro
@willyhuitbilaro
Marketing technologist, 10+ years in insurance: CRM, analytics, web dev. Seeking a Digital Marketing Manager role
SingaporeWhat I'm looking for
I've grown organic revenue by SGD $2M+ annually at Auto & General and delivered 300% YoY organic traffic growth at Roadbook by owning SEO, funnel optimisation, and MarTech performance end-to-end.
At Ensign Infosecurity, I unified HubSpot and Salesforce funnel data and improved reporting and attribution. I also build production-grade Next.js and TypeScript platforms independently, combining marketing execution with full-stack product delivery.
Experience
Work history, roles, and key accomplishments
Digital Marketing Manager
Ensign Infosecurity
May 2025 - Nov 2025 (6 months)
Closed a HubSpot-Salesforce data silo to unify lead capture with opportunity tracking. Consolidated cross-channel reporting and led UX and technical SEO analysis for the corporate website.
Product Owner / Digital Performance Lead
Roadbook Group Limited
Feb 2024 - Dec 2024 (10 months)
Drove 300% YoY organic traffic growth and a 35.73% monthly increase through SEO improvements. Achieved 49% email open rate and 10% click-through rate via marketing automation, and reduced reporting turnaround by 50%.
Manager, Digital Southeast Asia
Auto & General (SEA) Services Pte Ltd
Sep 2015 - Feb 2024 (8 years 5 months)
Grew organic revenue by SGD $2M+ annually through platform optimisation, leading a team of 3. Increased organic conversions by 21% and revenue by 19% via A/B/MVT testing, and led multi-market Sitecore CMS deployment.
Manager, Digital Development
Direct Asia Insurance
Mar 2010 - Sep 2015 (5 years 6 months)
Improved email marketing open rates by 15% through segmentation and automation. Led migration from custom CMS to Kentico across three markets and achieved #1 search rankings for key insurance keywords.
Webmaster
FARO Singapore Pte Ltd
Jan 2007 - Jan 2010 (3 years)
Served as Webmaster, managing web development and systems architecture for e-commerce and enterprise platforms.
Webmaster/System Architect
Whatever Pte Ltd
Jan 2005 - Jan 2007 (2 years)
Served as Webmaster and System Architect, handling web development and systems architecture.
Web Developer
Millennium Computer Technology Corp.
Jan 2001 - Jan 2005 (4 years)
Progressed from web development to full-stack webmaster and systems architecture across e-commerce and enterprise platforms.
Education
Degrees, certifications, and relevant coursework
Central Colleges of the Philippines
Bachelor of Science, Computer Engineering
Bachelor of Science in Computer Engineering from Central Colleges of the Philippines.
Project Management Institute
Practical Application of Generative AI for Project Managers, Project Management
Certification in Practical Application of Generative AI for Project Managers.
International Board of Quality Management and Innovation
Certified Lean Project Manager, Project Management
Certified Lean Project Manager certification.
LinkedIn Learning
Python Essential Training, Computer Science
Python Essential Training certification.
SEMrush
SEO Fundamentals, Digital Marketing
SEO Fundamentals certification.
Squared Online, Digital Marketing
Squared Online certification in Singapore.
Salesforce
Salesforce Administrator, CRM
Salesforce Administrator professional training.
Sitecore
Sitecore Marketing, Marketing Technology
Sitecore Marketing professional training.
Oracle
Eloqua Advanced User, Marketing Automation
Eloqua Advanced User professional training in Singapore.
Ektron
Ektron CMS Developer, Content Management Systems
Ektron CMS Developer professional training in New Hampshire, US.
Tech stack
Software and tools used professionally
Availability
Location
SingaporeAuthorized to work in
Website
whb.digitalSocial media
Job categories
Skills
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