At Glow25 - The Collagen Company, I’m scaling CRM for the Dutch and French markets, where CRM revenue grew +870% and +700% YoY. I’m also launching the Italian and Spanish markets by setting up their CRM infrastructure.
I develop automation strategy, create and implement campaigns, and report on results. I run continuous A/B tests across campaigns, automations, and popups, and work on projects including Loyalty, OCUs, and product launches.
At Emma the sleep company, I managed the CRM channel for the Belgian market and built monthly strategies for broadcasts, automation, SMS, and programs such as friend referrals. I also conducted A/B tests and data analysis for cross-functional teams.
At Schindler Group, I supported global CRM operations by checking marketing automation assets and sharing insights from system data. I also monitored data quality and maintained and improved processes, including email validation.
