Adriana Herrera
@adrianaherrera
Strategy and operations leader who scales SaaS revenue, PR, and SEO through data-driven storytelling.
United StatesWhat I'm looking for
I am a founder and growth leader with 15+ years scaling SaaS, B2B, and B2C platforms, known for turning strategy into measurable revenue outcomes. I have driven ARR from $120K to $9.5M in three months, negotiated and closed a $38M enterprise contract, and produced editorial content with CTRs up to 33.9%.
My work combines product, GTM strategy, SEO, PR, and executive positioning to build high-performing teams and full-funnel growth systems. I design SEO strategies (222-piece plans capturing 34M monthly search volume), secure Tier 1 media coverage, and deliver measurable pre-launch earned media and traffic outcomes.
Experience
Work history, roles, and key accomplishments
Founder & CEO
TapAloha
Sep 2017 - Present (8 years 3 months)
Founded and led a growth consultancy scaling SaaS revenue from $120K to $9.5M in 3 months by transforming product, GTM strategy, and content narrative; negotiated a $38M enterprise contract and supported a $1.2M seed round and Techstars acceptance.
Founder
PayDestiny
Jan 2021 - Jan 2024 (3 years)
Built a salary and total rewards negotiation platform and content program that drove 23,000+ monthly organic visitors and produced editorial CTRs up to 33.9%, generating $1.3M+ in earned media value pre-launch.
Co-founder & CEO
GrandIntent
Jul 2013 - Feb 2016 (2 years 7 months)
Co-founded a cookieless real-time competitive analytics platform, developed algorithms that produced a 4.5% average ad CTR (125% above benchmarks), raised VC, and scaled cross-functional teams and GTM infrastructure.
Founder & CEO
FashioningChange
Jan 2010 - Jul 2013 (3 years 6 months)
Built an e-commerce marketplace and proprietary recommendation engine achieving a 7.78% conversion rate and 32x marketing ROI, raised venture capital and entered a top U.S. tech accelerator.
Education
Degrees, certifications, and relevant coursework
URUniversity of California, Riverside
Bachelor of Arts, Psychology
Completed a Bachelor of Arts in Psychology, focusing on behavioral insights applicable to UX and product strategy.
Meta Engineering Bootcamp
Bootcamp Certificate, Engineering
Completed an engineering bootcamp scholarship focused on practical engineering skills and product development.
FIFounder Institute
Program Completion Certificate, Entrepreneurship
Alumna of the Founder Institute accelerator program focused on startup founding, fundraising, and go-to-market strategy.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Interested in hiring Adriana?
You can contact Adriana and 90k+ other talented remote workers on Himalayas.
Message AdrianaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
