Open to opportunities

Elizabeth Jackson

@elizabethjackson1

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Seasoned CMO and growth executive driving profitable scale, valuation uplift, and successful exits.

United States

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What I'm looking for

I seek senior roles (CMO/board/advisor) where I can drive profitable scale, lead GTM and product marketing, and partner with CEOs/VCs to create valuation uplift and successful exits.

I am a seasoned CMO, P&L executive, strategist, and growth entrepreneur with a track record of driving EBITDA, revenue scale, valuation uplift, and successful exits across Fortune 500, public mid-cap, and VC/PE-backed businesses. I combine classically trained CPG consumer-products experience with technology and strategic consulting to deliver market-leading GTM, insights, and innovation.

I have built and transformed organizations from $20M to $1B+, scaled global teams of 5–100+, and led marketing, product, and commercial strategy for AI-enabled SaaS, IoT, fintech, and consumer brands. Notable results include doubling revenue in six months for a health-tech commercial company, tripling revenue for a $250M exit, and growing decision-making leads +200% while halving CPL through AI-native content strategies.

I partner with CEOs, CMOs, and boards to accelerate disruptive growth, secure funding, and execute successful exits, with clients and employers including P&G, Campbell Soup, Disney, Toyota, CVS, Mars, and multiple high-growth startups. I hold a Princeton BA and an INSEAD MBA and bring a pragmatic, results-focused leadership style during market and technology disruption.

Experience

Work history, roles, and key accomplishments

Current

Growth Advisor

Current

The Sedna Group

Jan 2022 - Present (4 years 1 month)

Advises CEOs, CMOs, and VC/PE portfolio companies to accelerate disruptive growth, driving examples such as 2x revenue in 6 months through segmentation, portfolio expansion, and performance marketing.

Growth Strategy Revenue Growth Segmentation Performance Marketing Demand Generation GTM Strategy

Chief Marketing Officer

Collage Group

Jan 2024 - Jan 2026 (2 years)

Led enterprise marketing and GTM for an AI-enabled cultural intelligence SaaS, growing decision-making leads 200% while halving CPL through an AI-native content and analytics strategy.

SaaS Marketing Demand Generation Product Marketing Analytics Customer Advisory GTM Strategy Lead Generation

Board Member

tapNpay

Jan 2022 - Dec 2023 (1 year 11 months)

Provided board-level guidance for a fintech start-up transforming toll payments, contributing to a successful exit to Neology.

Board Governance Payments Go To Market Stakeholder Management

Chief Marketing Officer

KVH Industries

Jan 2017 - Jan 2022 (5 years)

Transformed corporate strategy and GTM for a $180M connectivity and autonomous platforms company, divesting a $55M business and improving operational efficiency across a $100M airtime business.

Corporate Strategy GTM Strategy Product Management Brand IoT Pricing Strategy Operational Efficiency

Chief Marketing Officer

Dots Technology Corp

Jan 2016 - Dec 2017 (1 year 11 months)

Served as CMO/fractional CMO, securing Series B funding and building go-to-market, DTC strategy, and full commercial foundation for a point-of-care diagnostics platform.

Shopify Klaviyo Product Launch Brand Development Commercialization

Chief Marketing Officer

HookLogic

Jan 2014 - Dec 2016 (2 years 11 months)

Led marketing and corporate strategy, tripling revenue and growing qualified lead flow 400%, contributing to a $250M exit to Criteo.

Performance Marketing Demand Generation Thought Leadership Business Intelligence Revenue Growth

CEO / Founder

The Sedna Group

Jan 2004 - Dec 2016 (12 years 11 months)

Founded and led a consultancy advising CPG and retail clients (P&G, Church & Dwight, VF Corp), driving product innovation, strategic planning, and integration across 100+ research projects.

Consulting Brand Strategy & Innovation Strategic Planning Product Development Research Management Client Management

Chief Marketing Officer

Summer Infant

Jan 2011 - Dec 2013 (2 years 11 months)

Led a profitable turnaround of a $250M business, delivering $0.5M EBITDA savings and growing e-commerce revenue 42% through in-house creative and new revenue streams.

Creative Operations EBITDA Product Launches

Vice President Brand

The First Years

Jan 2002 - Dec 2004 (2 years 11 months)

Led brand and safety business strategy for a $45M unit, exceeding revenue and profit plans (+11% and +9%) and supporting a successful strategic sale at a 10x EBITDA multiple.

Brand Management Strategic Planning New Product Development Category Management

Director of Marketing

Questia Media

Jan 2000 - Dec 2001 (1 year 11 months)

Launched a digital library product, achieving 36% target awareness in 9 months and driving +14% subscription sales with 82% retention, exceeding investor expectations.

Product Launch Digital Marketing Acquisition Retention Brand Awareness Performance Metrics

Marketing Director

Campbell Soup

Jan 1997 - Dec 2000 (3 years 11 months)

Led new business development and growth channels, growing Wal-Mart sales 43% across a $650M portfolio and launching ~$75M+ in new products with top-quartile test results.

Retail Growth New Business Development Product Launch Channel Sales

Brand Manager

Procter & Gamble

Jan 1993 - Dec 1997 (4 years 11 months)

Managed Pampers and Max Factor brands, leading new product launches and strategies that delivered +25% sales and profit growth and supported a major acquisition recommendation.

Brand Management New Product Development Portfolio Strategy Acquisition Strategy International Marketing

Education

Degrees, certifications, and relevant coursework

INSEAD

Master of Business Administration, Business Administration

Completed an INSEAD MBA with selection to the Wharton–INSEAD–Recanati Program, focusing on international marketing and strategic consulting.

Princeton University

Bachelor of Arts, Public and International Affairs

Activities and societies: Women's squash and tennis teams; elected Vice President of Sophomore Class

Earned a Bachelor of Arts with honors from the Woodrow Wilson School of Public and International Affairs and participated in varsity squash and tennis.