Open to opportunities

Arjun User

@arjunuser14

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I've built global GTM and revenue strategies that generated $140M+ across platform and digital businesses.

United States

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What I'm looking for

I'm looking to lead global GTM, revenue, brand, or product marketing strategy where I can unite product, sales, customer success, and partners around differentiated positioning, pipeline growth, and commercial scale.

I've built global go-to-market, revenue, and brand strategies across North America, APAC, and EMEA, with 17+ years scaling platform and digital businesses.

At TikTok, I owned regional GTM and revenue strategy across APAC and EMEA, driving $140M+ through enterprise partnerships. I helped shape platform monetization and market positioning while contributing to growth programs for PepsiCo and the FIFA World Cup Qatar.

As an independent GTM and growth strategy consultant, I partnered with founders, CMOs, CROs, and CEOs on positioning, acquisition, commercial models, and multi-year growth roadmaps. I built GTM plans across performance marketing, partner channels, sales enablement, SEM, and SEO, including frameworks that delivered sustained 3x organic traffic growth.

I've also led eCommerce operations and digital growth at Allayurveda.com, doubling digital reach within nine months. Across Tata Group, VISO TV, and other leadership roles, I led operations, sales, marketing, service excellence, project delivery, and customer experience initiatives.

Experience

Work history, roles, and key accomplishments

Independent Consultant

Global GTM & Growth Strategy

Jan 2014 - Dec 2024 (10 years 11 months)

Owned end-to-end go-to-market strategy for early-stage, growth-phase, and enterprise clients across health tech, QSR, eCommerce, and digital platform markets. Partnered with founders, CMOs, CROs, and CEOs on positioning, acquisition strategy, and growth roadmaps.

GTM Strategy Positioning Performance Marketing Partner Channels Sales Enablement SEM SEO Messaging Architecture Market Positioning Executive Narrative

Regional Client Solutions Lead

TikTok

Jan 2020 - Dec 2023 (3 years 11 months)

Owned regional GTM and revenue strategy driving $140M+ across enterprise partnerships, shaping market positioning and platform monetization strategy. Led 49+ cross-functional teams and scaled 200+ enterprise and mid-market campaigns.

GTM Strategy Revenue Strategy Enterprise Partnerships Market Positioning Monetization product narratives Cross functional Leadership Campaign Management ROAS optimization Advertiser Growth

AVP Operations

Allayurveda.com

Jan 2017 - Dec 2019 (2 years 11 months)

Directed eCommerce operations, brand strategy, and digital growth initiatives, doubling digital reach within 9 months. Implemented scalable marketing, content, and analytics workflows to improve engagement and retention.

E Commerce Operations Brand Strategy Digital growth Marketing Content Analytics Engagement Retention

Senior Leadership Roles

Tata Group, VISO TV & Others

Jan 2012 - Dec 2016 (4 years 11 months)

Held progressive leadership roles across operations, sales, and marketing in complex multi-location businesses. Led service excellence, project delivery, and customer experience initiatives.

Operations Sales Marketing Service Excellence Project Delivery Customer Experience