Ayush Srivastava
@ayushsrivastava2
Marketing leader crafting revenue-aligned demand generation and performance marketing for enterprise and IT services.
What I'm looking for
I build revenue-aligned marketing strategies for IT services and enterprise environments, with over six years of experience leading structured marketing functions. I balance brand positioning with measurable commercial impact by combining strategic planning with disciplined execution—so marketing directly supports occupancy targets, revenue growth, and long-term brand equity.
In my current role, I built and scaled a demand generation engine that generated a multi-million-dollar pipeline and increased marketing’s contribution to overall revenue. I partner with leadership, revenue teams, and operations to translate commercial objectives into measurable marketing plans with clear phasing, ROI tracking, and performance reporting, backed by KPI discipline and cross-functional alignment.
I bring strong experience across digital marketing oversight, performance marketing governance, and CRM optimisation, including paid media strategy across search and social platforms with cost efficiency and measurable outcomes. I also focus on reputation protection, governance over public-facing content, and maintaining digital quality standards across web and distribution channels, because luxury requires both storytelling and accountability.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Closeloop Technologies
Jan 2024 - Present (2 years 3 months)
Owned enterprise marketing strategy for AI, cloud, and custom software services, building a structured demand generation engine that delivered $3M+ pipeline in year one. Increased marketing revenue contribution from 0% to 15% within two years while establishing CRM architecture for executive pipeline, conversion, and revenue visibility.
Growth Marketing Manager
Altudo
Jan 2019 - Jan 2024 (5 years)
Scaled inbound marketing to generate 1,000+ qualified leads annually and support 60%+ of bookings as the company grew beyond $70M in revenue. Managed ~$800K marketing budgets, led alliance marketing initiatives, and executed 30+ enterprise conferences and sponsorships while improving CRM workflows and conversion efficiency.
Technical Support Engineer
Concentrix
Jan 2018 - Jan 2019 (1 year)
Supported Microsoft enterprise users across Office Suite and Windows OS, resolving technical issues through structured troubleshooting and clear customer engagement. Developed analytical problem-solving and systems-level thinking that informed later GTM and commercial decision-making.
Education
Degrees, certifications, and relevant coursework
DIT University
Bachelor of Technology, Mechanical Engineering
2014 - 2018
Bachelor of Technology in Mechanical Engineering at DIT University from 2014 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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