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Aditya Kapil

@adityakapil

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Conversion Rate Optimization Specialist dedicated to enhancing user experiences.

India

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What I'm looking for

I'm a Conversion Rate Optimization Specialist with a passion for user behavior analysis and experimentation marketing. My journey has been marked by a commitment to transforming data into compelling narratives that drive user engagement and conversion. At Elysian Convert, I spearheaded the development of an organic sales pipeline and implemented persona-based experimentation strategies that significantly enhanced client acquisition.

Throughout my career, I've successfully boosted conversion rates by leveraging advanced analytics tools and conducting rigorous A/B testing. My role as a Product Success Manager at Retain IQ allowed me to establish a Growth Vertical for a low-code SaaS product, achieving remarkable revenue growth through retention marketing optimization. I thrive on challenges and continuously seek to improve user experiences by crafting data-driven solutions that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Current

Conversion Rate Optimization Specialist

Current

Elysian Convert

Feb 2023 - Present (2 years 3 months)

Spearheaded the development of an organic sales pipeline for B2B SaaS and D2C conversion rate optimization projects. Initiated persona-based experimentation marketing strategies and established partnerships to enhance client acquisition.

Conversion Rate Optimization User Behavior Analysis Hotjar VWO

Product Success Manager

Retain IQ

Nov 2021 - Feb 2023 (1 year 3 months)

Established Growth Vertical for a low-code SaaS product, boosting conversion rates by 45% through A/B testing frameworks. Propelled revenue growth by optimizing retention marketing and launching new features.

Growth Strategy A B Testing Google Analytics UX Research Email Marketing Data Analysis SQL Shopify Klaviyo

Conversion Rate Optimization Specialist

Tatvic Analytics

Apr 2021 - Nov 2021 (7 months)

Focused on consumer behavior analysis for life insurance and home loan verticals, utilizing qualitative and quantitative data to enhance conversion rates. Conducted competitor analysis and implemented data-driven CRO strategies.

consumer behavior Heuristic Analysis Google Analytics VWO Lead Generation Data Strategy Email Marketing Funnel Optimization User Experience

Conversion Rate Optimization Strategist

Convert Cart

Dec 2019 - May 2021 (1 year 5 months)

Led CRO projects for various businesses, achieving significant conversion uplifts through data analysis and user behavior insights. Collaborated with cross-functional teams to enhance UI/UX and drive revenue growth.

CRO Data Analysis Google Analytics UI UX Client Management Email Marketing Revenue Project Management

Application Engineer

Uno Minda Group

May 2017 - Oct 2017 (5 months)

Developed and delivered sales projects for braking circuits for commercial vehicles, enhancing technical skills in engineering and project management.

Sales Engineering Project Management Engineering Problem Solving Communication Team Collaboration Product Development

Operations Trainee

Uber

Mar 2017 - Apr 2017 (1 month)

Gained operational insights and experience in a fast-paced environment, contributing to team objectives and learning about logistics and service delivery.

Operations Management Team Collaboration Logistics Service Delivery Problem Solving Communication Data Analysis Customer Service Time Management

Project Trainee

Bosch India (R&D)

Jan 2016 - Jul 2016 (6 months)

Worked on developing a low-cost diesel fuel dosing system, focusing on emission technology and system integration for compliance with Euro 6 norms.

Project Management Emission Technology System Integration Simulation Problem Solving Compliance Team Collaboration

Industrial Trainee

Cummins Inc.

Jul 2015 - Jul 2015 (0 months)

Conducted time analysis and value stream mapping for assembly processes, gaining practical experience in manufacturing and process optimization.

Process Optimization Value Streams Manufacturing Data Analysis Problem Solving Team Collaboration Communication Technical Skills

Industrial Trainee

VE Commercial Vehicles Limited

Jul 2014 - Aug 2014 (1 month)

Developed BOM preparation for engine assembly, enhancing understanding of manufacturing processes and product development.

Product Development Manufacturing Processes Engineering Technical Skills Team Collaboration Communication Problem Solving Data Analysis Project Management

Education

Degrees, certifications, and relevant coursework

Manipal Institute of Technology

Bachelor of Technology, Automobile Engineering

2016 -

Bachelor of Technology in Automobile Engineering, focusing on the design, development, and manufacturing of vehicles. The program included hands-on projects and internships that provided practical experience in the automotive industry.