Neha Bisht
@nehabisht2
CRO strategist driving high-velocity A/B testing, process optimization, and measurable e-commerce growth.
IndiaWhat I'm looking for
I am a highly analytical, process-driven Conversion Rate Optimization (CRO) strategist with 7+ years of continuous experience focused on high-velocity A/B test development and operational workflow optimization.
At BrillMark, I helped scale testing velocity from single tests to 100+ organized, meaningful tests weekly and supported optimized project timelines to enable over 15,000 annual tests.
I coordinate cross-functional teams—including developers, designers, QA, and analysts—manage client onboarding and engagement models, and champion AI-driven automation for faster analysis and reporting.
My platform expertise spans Optimizely, VWO, Adobe Target, Shopify, WordPress, and analytics tools like Advanced Excel, Google Sheets, Google Analytics, Mixpanel, and Hotjar; I seek roles where I can apply strong project management and analytical skills to drive measurable business impact.
Experience
Work history, roles, and key accomplishments
Conversion Rate Optimization Strategist
BrillMark
Jun 2022 - Present (4 years)
Managed high-velocity A/B testing operations, increasing test throughput from ~1 to 100+ tests weekly and supporting 15,000+ annual tests while coordinating cross-functional teams and ensuring experiment quality.
Logistics Team Member
USMS Corporate Relation Cell
Dec 2020 - Dec 2023 (3 years)
Supported logistics coordination and inventory management to streamline corporate operations and gain operational process experience.
Conversion Rate Optimization Analyst
BrillMark
Jan 2020 - May 2022 (2 years 4 months)
Performed data-driven analysis and testing operations, translating performance data into actionable CRO strategies and maintaining quality across Optimizely, VWO, Adobe Target, Shopify, and WordPress implementations.
Education
Degrees, certifications, and relevant coursework
Guru Gobind Singh Indraprastha University - University School of Management Studies
Master of Business Administration, Business Administration
2020 - 2022
Completed a Master of Business Administration focusing on management studies and business strategy from 2020 to 2022.
University of Delhi
Bachelor of Commerce (Honors), Commerce
2017 - 2020
Completed a Bachelor of Commerce (Honors) program from 2017 to 2020 with foundational training in commerce and accounting.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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