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Neha Bisht

@nehabisht2

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CRO strategist driving high-velocity A/B testing, process optimization, and measurable e-commerce growth.

India

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What I'm looking for

I seek a role where I can lead high-velocity A/B testing and process optimization, collaborate cross-functionally, leverage AI automation, and drive measurable e-commerce growth.

I am a highly analytical, process-driven Conversion Rate Optimization (CRO) strategist with 7+ years of continuous experience focused on high-velocity A/B test development and operational workflow optimization.

At BrillMark, I helped scale testing velocity from single tests to 100+ organized, meaningful tests weekly and supported optimized project timelines to enable over 15,000 annual tests.

I coordinate cross-functional teams—including developers, designers, QA, and analysts—manage client onboarding and engagement models, and champion AI-driven automation for faster analysis and reporting.

My platform expertise spans Optimizely, VWO, Adobe Target, Shopify, WordPress, and analytics tools like Advanced Excel, Google Sheets, Google Analytics, Mixpanel, and Hotjar; I seek roles where I can apply strong project management and analytical skills to drive measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Conversion Rate Optimization Strategist

Current

BrillMark

Jun 2022 - Present (3 years 5 months)

Managed high-velocity A/B testing operations, increasing test throughput from ~1 to 100+ tests weekly and supporting 15,000+ annual tests while coordinating cross-functional teams and ensuring experiment quality.

A B Testing CRO Project Management Optimizely VWO Shopify Advanced Excel Automation

Logistics Team Member

USMS Corporate Relation Cell

Dec 2020 - Dec 2023 (3 years)

Supported logistics coordination and inventory management to streamline corporate operations and gain operational process experience.

Logistics Coordination Inventory Management Operations

Conversion Rate Optimization Analyst

BrillMark

Jan 2020 - May 2022 (2 years 4 months)

Performed data-driven analysis and testing operations, translating performance data into actionable CRO strategies and maintaining quality across Optimizely, VWO, Adobe Target, Shopify, and WordPress implementations.