@shaqranhamza
eCommerce Growth & CRO Specialist at Kdigital who scaled a Shopify DTC brand to 9.12x average ROAS and lifted product page conversion to 2.5%+.
IndiaAt Kdigital, I scaled a DTC Shopify brand to 9.12x average ROAS and ₹7.69L in tracked revenue from ₹84K ad spend in 30 days. I also lifted product page conversion from 0.7% to 2.5%+ by testing layouts, trust signals, and offer positioning informed by VOC research.
I build full-funnel growth systems across paid media, CRO, and retention. Across Shopify DTC brands, I created Klaviyo email flows and WhatsApp automation, and built GA4 and PostHog tracking to guide performance decisions.
Work history, roles, and key accomplishments
Kdigital
Jun 2024 - Present (2 years 3 months)
Scaled a DTC Shopify brand to a 9.12x average ROAS and ₹7.69L in tracked revenue from ₹84K ad spend in 30 days, managing Meta and Google Ads campaigns alongside full-funnel CRO. Lifted product page conversion rate from 0.7% to 2.5%+ in 30 days by A/B testing PDP layouts, trust signals, and offer positioning.
Degrees, certifications, and relevant coursework
The Complete Conversion Rate Optimization Course, Conversion Rate Optimization
2025 - 2025
Completed The Complete Conversion Rate Optimization Course by Ruben de Boer on Udemy in 2025.
Bachelor's Degree, Civil Engineering
2021 - 2024
Bachelor's Degree in Civil Engineering with Honours from Savitribai Phule Pune University, completed in 2024.
Software and tools used professionally
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