Mihir Raja

At iQuanti, I own conversion rate optimization workstreams for enterprise digital products, shaping experimentation strategy, annual roadmaps, and end-to-end customer journey optimization. I've designed, launched, and evaluated 25+ A/B and multivariate experiments that improved conversion, engagement, and revenue KPIs.

I use GA4, Microsoft Clarity, VWO, SQL, and Power BI to turn quantitative and qualitative research into prioritized growth opportunities. I also lead Salesforce Marketing Cloud Personalization initiatives, defining audience hypotheses and segmentation for more relevant digital experiences.

At InsuranceDekho, I improved private car insurance conversion by 8%+ by identifying customer, operational, and pricing bottlenecks across the sales funnel. I partnered with Product, Sales, Operations, insurer teams, and senior leaders to improve quote quality, workflows, agent self-service, and policy issuance efficiency.

My earlier work in software development and analytics strengthened my ability to build customer-facing products, optimize journeys, and translate business requirements into scalable digital improvements.