Vaishna Hemanth
@vaishnahemanth
Results-driven CRO specialist delivering double-digit conversion uplifts through data-led experimentation.
IndiaWhat I'm looking for
I am a results-obsessed CRO specialist with seven years of experience running 1,200+ experiments across DTC, B2B, and enterprise e-commerce clients. I lead end-to-end conversion optimization—audits, test roadmaps, A/B and multivariate experiments—and partner closely with UX, design, and development teams to drive measurable uplifts.
My work has produced consistent double-digit improvements and notable wins, including a full-funnel overhaul that doubled landing-page performance and increased revenue by 25%, and a bundle-builder test that produced a 170% revenue surge in two months. I translate heatmap insights and analytics into prioritized roadmaps and actionable tickets, while mentoring teams to build an experimentation culture.
I prioritize clear communication, transparent roadmaps, and cross-functional collaboration—running strategy calls, stand-ups, and reporting cadences to keep stakeholders aligned and deliver continuous optimization ROI.
Experience
Work history, roles, and key accomplishments
CRO Specialist
Conversionwise
Sep 2024 - Present (1 year 1 month)
Lead end-to-end CRO for multiple DTC and B2B clients by conducting heuristic audits, building data-driven test roadmaps, and executing A/B and multivariate experiments that drive consistent double-digit uplifts in key metrics.
CRO Specialist
Weconvert
Nov 2023 - Sep 2024 (10 months)
Drove data-led optimization and user research to boost site conversions, partnering with designers and developers to run A/B tests and iterate on analytics and heatmap insights to achieve double-digit conversion lifts.
CRO Lead
Accelerated
Nov 2022 - Nov 2023 (1 year)
Led CRO for enterprise e-commerce and B2B sites through heuristic audits, heatmap insights, and strategic A/B testing, delivering measurable revenue uplifts and consistently exceeding client ROI expectations.
CRO Specialist
OptiPhoenix
Mar 2021 - Nov 2022 (1 year 8 months)
Owned full-cycle CRO projects including site audits, test planning, implementation, and result analysis, working closely with development teams to execute experiments and drive continuous optimization.
CRO Analyst
Convertcart
Feb 2018 - Mar 2020 (2 years 1 month)
Translated stakeholder requirements into data-driven insights, oversaw data migrations, automated reports, and built dashboards to guide strategic decisions and streamline CRO processes.
Education
Degrees, certifications, and relevant coursework
Vanguard Business School
Master of Business Administration, Business Administration
2016 - 2018
Completed an MBA program from 2016 to 2018 focusing on business and project management skills.
Coorg Institute of Technology
Bachelor of Technology, Engineering
2010 - 2014
Completed a Bachelor of Technology program from 2010 to 2014 with a focus on engineering fundamentals.
Availability
Location
IndiaAuthorized to work in
Job categories
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