My independent business analytics case study examines a synthetic D2C apparel brand, from funnel and segment diagnosis to A/B test auditing and cart-abandonment analysis. I published the project’s code, SQL queries, dashboards, and case studies to GitHub and my portfolio site.
At OptiPhoenix Xperts Pvt. Ltd, I analysed e-commerce visitor behaviour and A/B tests to identify opportunities to improve online sales. I also prepared performance reports using Google Analytics, Excel, and Tableau.
At AMP Operational Services, I reviewed an Amazon store’s performance for the family business and tracked sales, traffic, and advertising data in Excel. I made small pricing and listing changes to help keep sales steady as customer traffic fell.
As a Growth Intern at Cars24 (CSPL International), I managed vehicle listings for the UAE market and analysed enquiry and sales conversion rates. I also prepared Tableau dashboards for the manager to review team progress.
