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Bianca Santos

@biancasantos1

Message

I lead integrated marketing campaigns and product launches from brief through retail execution.

Canada

Message

I've led national B2B and B2C campaigns for Spinach and Lord Jones at Cronos across 500+ retail locations, coordinating brand, sales, creative, retail partners and vendors from planning through execution.

I managed up to 20 product launches at once and about 70 annually, using Asana and Salesforce to oversee timelines, approvals and cross-functional delivery. Previously at Pure Sunfarms, I delivered multi-channel retail programs with a 96% on-time delivery rate and helped launch Super Toast, a top-10 milled flower product in its first year.

My work also spans animation production at Deluxe Animation, where I managed schedules for teams of 30+ on projects including Space Jam: A New Legacy, and brand relaunches, events and retail launches at Side Launch Brewing Company.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager (Trade Marketing)

Cronos

Aug 2024 - Oct 2025 (1 year 2 months)

Led national B2B and B2C campaigns for Spinach and Lord Jones across 500+ retail locations, managing up to 20 product launches simultaneously and approximately 70 launches annually. Developed creative briefs and coordinated cross-functional teams, partners, and vendors from planning through execution.

Asana Salesforce Campaign Management Project Management Cross functional Coordination Retail Marketing

Marketing Manager / Trade Marketing Specialist

Pure Sunfarms

Jul 2021 - Aug 2024 (3 years 1 month)

Managed project timelines and creative briefs in Asana, coordinating sales, brand, creative, production, and external partners from kickoff through delivery. Developed and executed multi-channel programs for key retail accounts, achieving a 96% on-time delivery rate.

Asana Salesforce Project Management Multi channel Marketing Retail Marketing Product Launch

Project Manager

Deluxe Animation

Sep 2020 - Jun 2021 (9 months)

Managed production on major animation projects including Space Jam: A New Legacy and The Croods: A New Age – Dear Diary: World’s First Pranks, overseeing projects from production planning through final delivery. Built and managed detailed production schedules for multidisciplinary teams of 30+.

Project Management Production Planning Scheduling Cross functional Coordination Animation

Head of Marketing

Side Launch Brewing Company

Aug 2016 - Jun 2020 (3 years 10 months)

Led a full brand relaunch across logo, packaging, website, retail materials, and consumer touchpoints, coordinating internal teams, agencies, vendors, and production. Managed product launches and LCBO submissions, and executed consumer marketing, events, and brand activations.

Brand Management Product Launch Event Marketing Vendor Management Consumer Marketing

Media Manager

MTV Canada

Jun 2011 - Aug 2015 (4 years 2 months)

Managed production schedules, talent logistics, and cross-functional coordination for broadcast content, live programming, and major events including the MuchMusic Video Awards, WE Day, and CTV Upfronts. Managed production payroll and day-to-day administrative processes.

Production Management Scheduling Talent Coordination Broadcast Event Management