Joanna Bugayong
@joannabugayong
Motivated marketing professional with expertise in strategic partnerships.
What I'm looking for
I am a motivated marketing professional with a strong background in strategic partnerships, product launches, and digital marketing. My experience includes spearheading high-impact campaigns and fostering relationships with leading technology vendors such as Amazon and Microsoft. I have a proven ability to drive engagement and increase market adoption through innovative marketing strategies.
In my current role as a Senior Marketing Specialist at Compass Digital, I successfully launched the Amazon Just Walk Out Market, generating significant sales and new mobile app registrations. I excel in developing targeted go-to-market strategies and creating impactful marketing assets that resonate with audiences. My collaborative approach allows me to work effectively with cross-functional teams to maximize market impact and enhance technology integration within client ecosystems.
With a solid educational foundation, including post-graduate certificates in Supply Chain Management and International Business Management, I am committed to continuous learning and professional growth. I am passionate about leveraging my skills to contribute to a dynamic team and drive business success.
Experience
Work history, roles, and key accomplishments
Senior Marketing Specialist, Partner Technologies
Compass Digital
Feb 2023 - Present (2 years 5 months)
Spearheaded the launch of Amazon Just Walk Out Market at SUNY Maritime College, generating $13,000 in sales within the first week and driving over 500 new mobile app registrations on the Boost Mobile App. Established and nurtured strategic partnerships with industry leaders including Amazon, Microsoft, Agilysys, and NEXTEP, enhancing technology adoption and business growth.
Marketing Coordinator
Cengage Group
Jan 2022 - Present (3 years 6 months)
Managed and optimized project workflows using Smartsheet, vPlaybook, JIRA, and Trello, ensuring seamless execution of marketing initiatives. Oversaw the marketing budget, reducing overspending by 3% through strategic financial oversight and vendor negotiations.
Client Outreach Coordinator
LifeWorks
Oct 2020 - Present (4 years 9 months)
Managed communications between service providers and clients, ensuring timely service delivery and client satisfaction. Implemented a daily report audit system, reducing reporting errors by 30% and enhancing data accuracy.
Client Care Representative
LifeWorks
Jul 2019 - Present (6 years)
Provided over-the-phone and live chat support for clients seeking mental, legal, and financial aid. Arranged more than 1000 scheduled appointments in various EFAP Services.
Content Writer
The Bellevue Hotels & Resorts
Sep 2017 - Present (7 years 10 months)
Improved market reach of The Bellevue Manila by 10% by communicating to guests consistently through social media and initiated more press releases to the public. Facilitated and hosted large events such as weddings, Halloween parties, and graduation ceremonies.
Education
Degrees, certifications, and relevant coursework
Centennial College
Post-Graduate Certificate, Supply Chain Management
Completed a post-graduate certificate program focusing on supply chain management principles and practices. Gained expertise in logistics, operations, and global supply chain strategies.
Centennial College
Post-Graduate Certificate, International Business Management
Obtained a post-graduate certificate in international business management. Studied global market dynamics, international trade, and cross-cultural business practices.
De Montfort University
Bachelor of Arts, Business Administration (Major in Marketing)
Completed a Bachelor of Arts in Business Administration with a major in Marketing. Focused on marketing strategies, consumer behavior, and market research.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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