Nested

What began as a bold idea to fix a fundamentally broken process has blossomed into a force for change in the UK property market. Nested's journey started in 2015, born from the frustration of its founders, Matt Robinson, Phil Cowans, and James Turford. Robinson, a seasoned entrepreneur who had already co-founded the successful FinTech company GoCardless, witnessed firsthand the stress and uncertainty that plagued homeowners trying to sell their properties. The traditional estate agency model, with its precarious property chains and lack of transparency, often turned the exciting prospect of moving into a nightmare of delays and collapsed deals. They envisioned a world where sellers could move with confidence, free from the shackles of a broken chain. This vision became the cornerstone of Nested.

The company's revolutionary concept was to become the first and only estate agent to offer a cash advance, effectively making sellers chain-free. This masterstroke gave homeowners the power to buy their new dream home before they had even sold their old one, a game-changer in a competitive market. This wasn't just about providing a financial product; it was about fundamentally rebalancing the power dynamic in favour of the seller. Nested combined this innovative financial solution with the expertise of top local agents and a powerful, user-friendly technology platform. Their app provides sellers with unprecedented transparency, offering real-time insights into their property's performance, from viewing schedules and feedback to offers. This blend of human expertise and smart technology has been the engine of Nested's growth, transforming the often-opaque world of real estate into a clear and manageable process. From its initial launch in London, the company has steadily expanded its reach, driven by a mission to make the entire moving experience as seamless and stress-free as possible, one successful, chain-free move at a time.