Business Development Representative

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Position Overview:

The Business Development Representative (BDR) is a pivotal role responsible for driving high-quality pipeline growth through a blend of inbound and outbound efforts. This role works closely with Account Executives to strategically target accounts, qualify leads, and create new opportunities. Fluency in French is required to effectively engage with French-speaking prospects and support regional growth initiatives. This role requires a proactive mindset, a customer-centric approach, and adaptability to leverage modern tools and techniques in a dynamic sales environment.

Key Responsibilities

• Lead Qualification & Nurturing: Build strong rapport with prospects by providing valuable resources (e.g., webinars, white papers, blog content). Qualify inbound and outbound leads using modern frameworks (e.g., MEDDPIC) and assess their fit based on business needs.

• Outbound Prospecting: Conduct targeted outreach using intent data, account intelligence, and multi-channel engagement strategies (e.g., cold calling, email, LinkedIn). All outreach should be highly personalized, leveraging company insights, individual details, and intent data or intelligence.

• Collaboration with Account Executives: Partner on account planning, leveraging shared insights to identify high-potential opportunities for both customer and prospect accounts. Prioritize developing comprehensive Account Profiles to support effective research.

• Inbound Lead Management: Respond promptly to inbound inquiries, ensuring excellent initial engagement to convert them into qualified opportunities.

• Database & CRM Management: Maintain Salesforce and lead management platforms with precision, ensuring data accuracy and completeness. Expand contact lists with key personas and decision-makers using advanced research tools and techniques.

• Social Selling & Digital Engagement: Leverage social media platforms for prospecting, networking, and nurturing relationships. Create and share engaging content to build credibility and trust.

• Continuous Improvement: Monitor and analyze outreach performance metrics, iterating to improve conversion rates. Stay up to date on industry trends, tools, and competitor activities to refine prospecting strategies.

Required Qualifications:

• Professional fluency in French (written and verbal)

• 2+ years of experience in B2B technology sales.

• Communication: Strong written, verbal, and presentation skills with the ability to connect with diverse audiences.

• Perfect fluency in French and English, written and spoken

• Curiosity & Problem-Solving: Proactive in uncovering prospect pain points and aligning solutions to needs.

• Adaptability: Thrives in a fast-paced, changing environment with the ability to prioritize effectively.

• Tech Savvy: Comfortable using CRM tools (Salesforce), lead management platforms (e.g., Outreach, Salesloft), and digital collaboration tools.

• Time Management: Skilled at managing multiple priorities while maintaining attention to detail.

• Team Collaboration: Experience working in cross-functional and distributed teams.

Preferred Qualifications:

• Familiarity with advanced prospecting tools (e.g., 6Sense, LinkedIn Sales Navigator).

• Experience with social selling. Experience with video prospecting is a plus.

• Familiarity with frameworks like BANT, MEDDPIC, or similar qualification criteria.

• The ideal candidate should demonstrate ambition and a clear vision for advancing within the organization, viewing the BDR role as a steppingstone in their career development.

• Willingness to travel occasionally for events or trade shows (approximately once per quarter), including working event booths as needed.

What Success Looks Like:

• Consistently meets or exceeds quarterly targets and goals.

• Develops deep, value-driven relationships with prospects and stakeholders.

• Drives measurable impact by converting leads into opportunities that align with sales objectives.

• Collaboration and relationship-building with the sales team are critical to success in this role. Regular weekly alignment on prospecting strategies for both customer and prospect accounts is essential to ensure a unified approach and drive the Account Executive’s success throughout the fiscal year.

Responsabilités principales

Qualification et nurturing des leads :
Établir une relation de confiance avec les prospects en leur fournissant des ressources à forte valeur ajoutée (webinaires, livres blancs, articles de blog, etc.). Qualifier les leads entrants et sortants à l’aide de méthodologies modernes (ex. MEDDPIC) et évaluer leur adéquation en fonction de leurs besoins métier.

Prospection sortante :
Mener des actions de prospection ciblées en utilisant des données d’intention, des informations sur les comptes et des stratégies d’engagement multicanal (appels à froid, e-mails, LinkedIn, etc.). Toutes les prises de contact doivent être hautement personnalisées, en s’appuyant sur des informations sur l’entreprise, des données individuelles et des signaux d’intention.

Collaboration avec les Account Executives :
Collaborer à la planification des comptes en exploitant les informations partagées pour identifier des opportunités à fort potentiel, tant auprès des clients existants que des prospects. Prioriser le développement de profils de comptes complets afin de soutenir des recherches efficaces.

Gestion des leads entrants :
Répondre rapidement aux demandes entrantes et assurer un premier contact de qualité afin de les convertir en opportunités qualifiées.

Gestion de la base de données et du CRM :
Maintenir Salesforce et les plateformes de gestion des leads avec rigueur, en garantissant l’exactitude et l’exhaustivité des données. Enrichir les listes de contacts avec les personas clés et les décideurs grâce à des outils et techniques de recherche avancés.

Social selling et engagement digital :
Exploiter les plateformes de médias sociaux pour prospecter, développer son réseau et entretenir les relations. Créer et partager du contenu pertinent afin de renforcer la crédibilité et la confiance.

Amélioration continue :
Suivre et analyser les indicateurs de performance des actions de prospection afin d’optimiser les taux de conversion. Se tenir informé(e) des tendances du secteur, des outils et des activités des concurrents afin d’affiner les stratégies de prospection.

Qualifications requises

• Maîtrise professionnelle du français (écrit et oral)

• Minimum 2 ans d’expérience en vente B2B dans le secteur technologique

• Communication : excellentes compétences rédactionnelles, orales et en présentation, avec la capacité d’interagir avec des publics variés

• Parfaite maîtrise du français et de l’anglais, à l’écrit comme à l’oral

• Curiosité et sens de la résolution de problèmes : capacité à identifier proactivement les problématiques des prospects et à proposer des solutions adaptées

• Adaptabilité : capacité à évoluer dans un environnement dynamique et en constante évolution, avec un bon sens des priorités

• Maîtrise des outils technologiques : aisance avec les outils CRM (Salesforce), les plateformes de gestion des leads (ex. Outreach, Salesloft) et les outils de collaboration numérique

• Gestion du temps : capacité à gérer plusieurs priorités tout en maintenant un haut niveau de précision

• Travail d’équipe : expérience au sein d’équipes transverses et distribuées

Qualifications souhaitées

• Connaissance d’outils avancés de prospection (ex. 6Sense, LinkedIn Sales Navigator)

• Expérience en social selling ; une expérience en prospection vidéo est un atout

• Maîtrise de méthodologies telles que BANT, MEDDPIC ou autres critères de qualification similaires

• Le/la candidat(e) idéal(e) fait preuve d’ambition et d’une vision claire de son évolution au sein de l’organisation, considérant le poste de BDR comme une étape clé de son développement professionnel

• Disponibilité pour des déplacements occasionnels lors d’événements ou de salons professionnels (environ une fois par trimestre), y compris la participation à des stands si nécessaire

Critères de réussite

• Atteint ou dépasse régulièrement les objectifs et quotas trimestriels

• Développe des relations solides et orientées valeur avec les prospects et les parties prenantes

• Génère un impact mesurable en convertissant les leads en opportunités alignées avec les objectifs commerciaux

• La collaboration et le développement de relations solides avec l’équipe commerciale sont essentiels à la réussite dans ce rôle. Un alignement hebdomadaire régulier sur les stratégies de prospection, tant pour les comptes clients que prospects, est indispensable afin d’assurer une approche cohérente et de soutenir le succès de l’Account Executive tout au long de l’exercice fiscal.

This is an active opening at Genesys. We use Artificial Intelligence to support the hiring process, but every application is reviewed by our Talent Acquisition team, looking beyond keywords to focus on your experience and potential.

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Employee Referrals:

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

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