ZHUO WU
@zhuowu
Product & Marketing Manager with expertise in data-driven growth strategies.
Hong KongWhat I'm looking for
I am a Product & Marketing Manager with over 6 years of experience in the FinTech, Telecom, and SaaS industries. My expertise lies in product strategy, data-driven growth, and digital branding, where I have successfully driven ROI increases and optimized user acquisition. I pride myself on my strong cross-functional leadership skills and proficiency in Agile methodologies, which have enabled me to deliver scalable, high-impact solutions.
Throughout my career, I have led the end-to-end development of telecom sub-brands, executed successful branding strategies, and developed business intelligence dashboards that provide real-time insights into acquisition and conversion rates. My efforts have resulted in significant sales growth, including a 20-30% year-on-year increase during major promotional events. I am passionate about leveraging data to inform marketing strategies and enhance customer experiences.
As a leader, I have built and managed high-performing teams, fostering a collaborative environment that encourages innovation and efficiency. I am committed to continuous improvement and have a proven track record of enhancing product functionalities and user satisfaction. I am excited to bring my skills and experience to new challenges in the product management space.
Experience
Work history, roles, and key accomplishments
Assistant Project Manager
China Mobile Hong Kong Company Limited
Jan 2023 - Jan 2025 (2 years)
As an Assistant Project Manager, I led the development of a new telecom sub-brand targeting students, overseeing product management, vendor collaborations, and branding strategies that significantly increased website traffic and customer acquisition. I also developed business intelligence dashboards to optimize marketing campaigns and drive ROI.
Project Manager
Hongkong Xinsheng Jinye Group Limited
Mar 2022 - Aug 2022 (5 months)
Managed cross-regional projects using Agile methodologies, ensuring alignment across departments and optimizing performance. Led project lifecycles from requirements gathering to product launch, achieving significant gross profit contributions and enhancing departmental efficiency.
Product Manager (Team Head)
Hongkong Xinsheng Jinye Group Limited
Oct 2020 - Aug 2022 (1 year 10 months)
Led a product development team through the Software Development Life Cycle for mobile and web platforms. Focused on enhancing user experience and increasing active user rates, while managing key back-end systems to ensure smooth operations.
Assistant Product Manager
Hongkong Xinsheng Jinye Group Limited
Oct 2018 - Sep 2020 (1 year 11 months)
Supported product teams in strategy development and feature implementation. Conducted user behavior analysis and competitive research, leading to successful product launches and improved user retention rates.
Education
Degrees, certifications, and relevant coursework
CKCity University of Hong Kong
Master of Arts, Global Business Management
2017 - 2018
Grade: 3.74/4.30
Completed a Master's degree in Global Business Management with a focus on international business strategies and management practices. Achieved a classification of Distinction with a GPA of 3.74/4.30.
China Youth University for Political Studies
Bachelor's Degree, Economics
2013 - 2017
Grade: 3.6/4.0 (Top 5%)
Earned a Bachelor's degree in Economics, specializing in International Trade and Economics. Graduated in the top 5% of the class with a GPA of 3.6/4.0.
Tech stack
Software and tools used professionally
Availability
Location
Hong KongAuthorized to work in
Job categories
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