Karen Yu
@karenyu
I build and scale digital products, turning zero-to-one ideas into measurable commercial growth.
Hong KongWhat I'm looking for
I've built and fixed digital businesses across travel, F&B, and eCommerce, owning outcomes from roadmap to P&L. At YAICHI, I grew the Travel pillar from midnight WhatsApp orders into a full app and secured its first overseas commercial partnership.
At KFC Hong Kong, I helped rebuild the digital function during Covid, resolved a six-month app delay, and led its UX/UI rollout. The app became Hong Kong's second most downloaded app in 2022, while digital revenue grew 18.7% year-on-year and active members rose 66.6%.
Earlier at Ztore and Neigbuy, I built and scaled a 550+ location O2O pickup network, improved profitability from 25% to 70%, and led sales development. I also bring hands-on partnership, go-to-market, product, and multilingual experience across Hong Kong and Japan.
Experience
Work history, roles, and key accomplishments
Product Lead, Travel
YAICHI Hong Kong Limited
Nov 2025 - Present (11 months)
Grew from individual contributor to owning the Travel pillar end-to-end, building out the HK & Japan team and establishing SOPs for cross-functional teams. Launched multiple MVP initiatives and secured a strategic partnership with Yamato Transport.
Travel Business Lead (Consultant)
YAICHI Hong Kong Limited
Oct 2024 - Nov 2025 (1 year 1 month)
Reported to the co-founder and launched the product website using AI tooling in under a week. Secured YAICHI's first overseas commercial partnership for the paid membership programme.
Assistant eCommerce Manager
Jardine Restaurant Group
Aug 2021 - Jul 2023 (1 year 11 months)
Built KFC's digital function from a two-person team, resolving a six-month app delay and directing UX/UI development. Grew digital revenue by 18.7% and delivered 126% of budgeted target.
Assistant Growth Manager, Sales Development
Ztore HK Limited
Sep 2019 - Apr 2021 (1 year 7 months)
Grew from individual contributor to leading a team of 3, scaling the O2O pickup-point network to 550+ locations. Improved profitability from 25% to 70% and re-engineered the pickup-partner app UX/UI.
Senior Go-to-Market Specialist
Ztore HK Limited
Sep 2018 - Sep 2019 (1 year)
Established the pickup-point network for the community-buying model, identifying Taobao pickup networks as an untapped partner category. Built and led a Sales Development team to scale the network.
Business Development Associate, F&B
Aug 2017 - Sep 2018 (1 year 1 month)
Won partnerships with 80+ restaurateurs and chains, building acquisition strategy, sales funnels, and bilingual materials from scratch. Coordinated cross-country campaigns with 12 regional offices.
Ran the JNA Awards and Gala Dinner with 530+ attendees, produced 18 bilingual press releases, and led the revamp of the Awards website and eNewsletter.
Assisted in marketing activities and supported the JNA Awards and Gala Dinner.
Joined as an intern and supported marketing activities, later converting to full-time.
Education
Degrees, certifications, and relevant coursework
University of Toronto
Bachelor of Arts, Digital Enterprise Management
2011 - 2015
Grade: Distinction
Activities and societies: Recipient of the Principal’s Involvement Award.
Bachelor of Arts with Honours and Distinction, specializing in Digital Enterprise Management with a minor in Professional Writing.
Availability
Location
Hong KongAuthorized to work in
Salary expectations
Job categories
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