Queenie Leung

Optimized sales flows for agency and banca channels by engaging with business and technical stakeholders to understand, negotiate, and prioritize product requirements in line with business objectives and agile methodology. Initiated regulatory projects by transforming requirements from product and actuarial perspectives to system interfaces, formulating comprehensive solutions from frontend to bac

Optimized sales flow for agency and banca channels by engaging with business and technical stakeholders to understand, negotiate, and prioritize product requirements in line with business objectives and agile methodology. Initiated regulatory projects by transforming requirements from product and actuarial perspectives to system interfaces, formulating solutions from frontend to backend for functi

Liaised with project teams in the planning, execution, and monitoring of investment operation transformation projects, with exposure to governance, risk, operational efficiency, and business growth. Tracked progress of over 13 projects simultaneously by consolidating status reports, project resources, and budget plans, pitching to management for mitigation strategies. Coordinated and drafted proje

Generated data-driven insights for media investments and collaborated across sales teams to create cutting-edge advertising solutions for a portfolio of multinational F&B, Banking, and Luxury brands. Coordinated and managed over HKD$1M of monthly Google Ads revenue, optimizing advertising performance for a maximized profit of 50% with key engagement rates achieved for brand awareness success.

Liaised with project teams in the planning, execution, and monitoring of investment operation transformation projects, with exposure to governance, risk, operational efficiency, and business growth. Tracked progress of over 13 projects simultaneously by consolidating status reports, project resources, and budget plans, associated with risk and issue reports, and pitched to management for mitigatio

Generated data-driven insights for media investments and collaborated across sales teams to create cutting-edge advertising solutions for a portfolio of multinational F&B, Banking, and Luxury brands. Coordinated and managed over HKD$1M of monthly Google Ads revenue, optimizing advertising performance for a maximized profit of 50% with key engagement rates achieved for brand awareness success.

Majored in Marketing and Global Creative Industries, with a minor in Geography. This comprehensive program provided a strong foundation in marketing principles, global creative trends, and geographical analysis.