Open to opportunities

Zenia M

@zeniam

I turn programmatic data into trusted media strategy, profitable campaigns, and long-term client partnerships.

At Apex Mobile Media, I lead ad operations and measurement optimization across Canada, the UK, and Europe, turning raw performance data into media decisions clients can trust.

I've built vendor accountability infrastructure across five partners representing 60% of company revenue, improving reporting efficiency by 40%.

My work spans iGaming, QSR, Government, Pharma, Lottery, and agency partnerships, including multi-market attribution for a leading QSR brand and measurement standards for Canadian and US iGaming clients. Across my career, I've managed more than $30M in campaign activity and translated attribution, brand lift, and campaign results into practical recommendations.

Before directing ad operations, I grew account relationships at Apex Mobile Media, Dentsu Aegis Network, In Social, and Creativeland Asia—leading teams, resolving critical delivery issues, and launching integrated digital campaigns. I bring programmatic fluency, critical analysis, and client communication to make complex ad tech work for the people making business decisions.

Experience

Work history, roles, and key accomplishments

Current

Director – Ad Operations

Current

Apex Mobile Media

Jan 2025 - Present (1 year 7 months)

Leading operations and measurement optimization across Canada, UK, and Europe markets. Achieved 55% profit margin on $500K+ high-velocity campaigns by implementing AI automation and optimizing ad tech partner selection.

Programmatic Advertising DSP Management Data Visualization AI Automation Vendor Management Foursquare Brand Lift Studies

Account Management Lead

Apex Mobile Media

Mar 2022 - Dec 2024 (2 years 9 months)

Scaled account operations and partner relationships while driving operational efficiency. Increased campaign renewals by 25% through process automation and led partnership onboarding that achieved 30% revenue share.

Account Management Process Automation Onboarding Client Reporting Attribution Brand Lift Studies

Account Manager

Apex Mobile Media

Sep 2019 - Feb 2022 (2 years 5 months)

Managed $3M+ quarterly bookings for Western Canada while maintaining 100% client KPI delivery. Pioneered in-app flyer campaign for Save on Foods, achieving 20% above industry benchmarks.

Account Management In App Campaigns Pre sales Support RFP

Project & Content Manager

In Social Inc

Feb 2019 - Sep 2019 (7 months)

Drove $500K revenue for Thigh Society's annual sale through integrated social media and content strategy. Managed 15+ client digital projects across Finance to QSR verticals, ensuring 100% on-time delivery.

Project Management Content Strategy Social Media Client Management

Account Manager

Dentsu Aegis Network

Apr 2017 - Aug 2018 (1 year 4 months)

Project managed an industry-first learning portal for a financial client with $100K budget. Executed a breakthrough fertility campaign in a conservative market with $150K budget, coordinating influencer marketing, paid social, radio, video, and digital content.

Project Management Campaign Strategy Influencer Marketing Paid Social Email Marketing Google Search Display Advertising Budget Management

Creative Partner – Digital Operations

Creativeland Asia

Sep 2016 - Feb 2017 (5 months)

Project managed a national United Colours of Benetton campaign 'United by Half', coordinating print, digital, and social media activations that won a Silver in Fashion & Beauty at The Clios.

Project Management Campaign Coordination Print Digital Social Media

Sr Social Media Executive

Dentsu Aegis Network

Aug 2015 - Feb 2017 (1 year 6 months)

Managed 15 brand portfolios as primary client liaison, executing organic campaigns across Facebook, Twitter, Instagram, YouTube, and Pinterest with comprehensive analytics reporting.